Niche licensing programs have the power to cultivate brands from the most innocuous of sources.
Internet star Grumpy Cat has joined forces with a number of new licensees for a comic book series, a new app and more.
Grumpy Cat is traveling the U.S. with a number of recent appearances and a host of new licensing partners.
Steven Ekstract of License! Global, Jessica Blue of Licensing Expo and Ben Lashes of Grumpy Cat will host a special Licensing 101 session at New York Toy Fair Saturday.
Of the more than 400 companies exhibiting at Licensing Expo in Las Vegas, Nev., this month, almost 150 are new to the show this year.
The Internet’s most unhappy cat, Grumpy Cat, is getting her own Lifetime movie, Grumpy Cat’s Worst Christmas Ever.
Gund is adding to its line of Grumpy Cat products that launched in July 2013.
Gund has unveiled its new Grumpy Cat plush, which will arrive in stores beginning Nov. 1.
Grumpy Cat Ltd. has tapped TCG and Ganz to create a line of toys and plush featuring the feisty feline and her brother Pokey.
Alabama's Lowe Mill Arts & Entertainment center is showcasing original artwork inspired by Grumpy Cat.
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