Hearst Corporation has acquired a 25 percent interest in DreamWorks Animation's AwesomenessTV in a move to grow the multi-platform media company.
Entertainment One has signed on to create and distribute original content for filmed media featuring the YouTube singing group Cimorelli.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Brick-and-mortars are alive and well, but for a number of different reasons.
DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
AwesomenessTV has reinvented classic cartoon character Richie Rich for TV.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
DreamWorks' YouTube network AwesomenessTV is teaming with Kohl's to launch a seven capsule, limited edition junior’s fashion line.
Advanstar Licensing, organizers of Licensing Expo, announced today that AwesomenessTV will exhibit at Licensing Expo 2015 for the first time.
DreamWorks Animation’s AwesomenessTV, has hired former Walt Disney Studios executive T.J. Marchetti as chief marketing officer.
DreamWorks Animation’s AwesomenessTV has acquired fellow YouTube network Big Frame, a leader in digital talent management.
Former Disney Store and Claire’s executive James D. Fielding has joined AwesomenessTV as global head of consumer products and retail.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Multi-Channel Networks offer extraordinary opportunity and entertainment potential, both for mainstream media and for the licensed consumer product business.
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