Rubik’s has partnered with a number of licensees to develop a range of lifestyle products to support the brand’s extension into new categories.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
Disney Consumer Products has unveiled a lineup of product partners for the new Marvel Netflix series, "Daredevil."
Saban Brands has unveiled a lineup of new soft goods licensees for its Power Rangers franchise in North America and also signed two new toy partners.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
Sony Pictures Consumer Products has tapped apparel manufacturer Bioworld as the first licensee for ABC’s new comedy series, “The Goldbergs.”
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