Tudor Games, makers of the classic Electric Football game, announced a licensing agreement with the NFL to market a new collection of Electric Football games.
With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
NFL Players Inc. is teaming up with youth football organization Pop Warner Little Scholars for officially licensed cobranded products featuring active NFL players.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
The National Football Association teamed up with its licensee Junk Food Clothing for a runway show at New York Fashion Week last week.
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