It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Warner Bros. Consumer Products and DC Entertainment have unveiled more Mother’s Day product inspired by super heroine Wonder Woman.
Under Armour has opened the doors of its newest specialty retail location in the SoHo neighborhood of New York City.
A roster of Warner Bros. Consumer Products’ fashion licensees are showing off the company’s entertainment properties on the MAGIC show floor.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
Macy’s is continuing to grow its presence in the activewear market in an effort to enhance its appeal with Millennial consumers.
From New York to Moscow, here are 50 retailers that present powerful opportunities for brand licensing.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
Warner Bros. Consumer Products, DC Entertainment and Under Armour are making new additions to the Alter Ego line of apparel.
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