The University of Wisconsin-Madison has tapped Fermata Partners, a division of CAA Sports, as its licensing agent in a new eight-year deal that will commence July 1.
Star basketball player Stephen Curry has extended his current partnership with Under Armour through 2024.
The NFL and Under Armour have agreed to a multi-year extension of their partnership for the NFL Scouting Combine
Under Armour and the National Basketball Association have signed a multi-year global partnership.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
Chicago saw a number of activations and slew of exclusive product for the he "Fare Thee Well: Celebrating 50 Years of Grateful Dead" show Independence Day weekend.
Under Armour has teamed with Authentic Brands Group to feature Muhammad Ali brand in a global integration that will include both product and promotions.
Sports apparel brand Under Armour has acquired two more digital fitness platforms, "Endomondo" and "MyFitnessPal," evolving the company into fitness resource.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
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