Under Armour and the National Basketball Association have signed a multi-year global partnership.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
Chicago saw a number of activations and slew of exclusive product for the he "Fare Thee Well: Celebrating 50 Years of Grateful Dead" show Independence Day weekend.
Under Armour has teamed with Authentic Brands Group to feature Muhammad Ali brand in a global integration that will include both product and promotions.
Sports apparel brand Under Armour has acquired two more digital fitness platforms, "Endomondo" and "MyFitnessPal," evolving the company into fitness resource.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
This Father’s Day, Marvel and Star Wars are celebrating fan men around the globe with designs created just for dad.
Warner Bros. Consumer Products and DC Entertainment have unveiled more Mother’s Day product inspired by super heroine Wonder Woman.
Under Armour has opened the doors of its newest specialty retail location in the SoHo neighborhood of New York City.
A roster of Warner Bros. Consumer Products’ fashion licensees are showing off the company’s entertainment properties on the MAGIC show floor.
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