Smart home, sleep and wireless audio were among the new product categories, trends and opportunitites at this year's event.
Major League Baseball, Under Armour and Fanatics have entered a 10-year partnership, naming the global performance brand as the official uniform provider to MLB.
Kohl’s has partnered with Under Armour to feature the performance sports brand at its stores.
Under Armour has entered a long-term global partnership with actor Dwayne “The Rock” Johnson for co-branded products and promotions.
This year's Consumer Electronics Show, held from Jan. 6-9 in Las Vegas, Nev., was less about new tech and more about the evolution of existing categories including virtual reality, wearables and holograms.
The University of Wisconsin-Madison has tapped Fermata Partners, a division of CAA Sports, as its licensing agent in a new eight-year deal that will commence July 1.
Star basketball player Stephen Curry has extended his current partnership with Under Armour through 2024.
The NFL and Under Armour have agreed to a multi-year extension of their partnership for the NFL Scouting Combine
Under Armour and the National Basketball Association have signed a multi-year global partnership.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
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