The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
Macy’s is continuing to grow its presence in the activewear market in an effort to enhance its appeal with Millennial consumers.
From New York to Moscow, here are 50 retailers that present powerful opportunities for brand licensing.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
Warner Bros. Consumer Products, DC Entertainment and Under Armour are making new additions to the Alter Ego line of apparel.
A new reality series featuring the sports apparel brand Under Armour will make its debut this month on the Outdoor Channel.
Marvel Entertainment and Disney Consumer Products have unveiled the full lineup of new products for Iron Man 3.
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