Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Rick Van Brimmer of Ohio State University has been elected to succeed Sesame Workshop’s Maura Regan as chairman of the board of LIMA.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
Schoolchildren across the U.K. wiggled along in giant caterpillar conga lines to celebrate the iconic book's 45th anniversary March 20.
Jockey International has appointed licensing agency The Joester Loria Group to expand the brand into the swimwear and home categories in the U.S.
Licensing agency The Joester Loria Group has been tapped to represent baby brand Britax for licensing in North America.
Apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring her brand into broader distribution and new product categories.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
StoryToys is developing and publishing a series of global apps based on the characters of Eric Carle.
Mountain Dew has announced the next collaboration in its Green Label Exclusives program with photographer Atiba Jefferson.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
Extreme Concepts is planning a new line of t-shirts featuring Kellogg Company brands and characters.
Waste Management, North American provider of environmental solutions, has teamed with two new licensees for a line of trash and recycling bags.
The Joester Loria Group has been appointed to build a licensing program for celebrity chef and TV personality Fabio Viviani.
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