The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Licensing agency The Joester Loria Group has announced a series of promotions and new hires.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
The World of Eric Carle will expand its current ranges of infant and toddler products with a host of new offerings including sleepwear, graphic tees, blankets and layette.
Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Rick Van Brimmer of Ohio State University has been elected to succeed Sesame Workshop’s Maura Regan as chairman of the board of LIMA.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
The Joester Loria Group has tapped Penguin Young Readers Group as The Hive's new U.S. publishing partner.
The Joester Loria Group has been appointed to represent the Constellation beer portfolio for licensing in the U.S.
The Joester Loria Group has added two new partners to the licensing program for the Disney Jr. preschool series, “The Hive.”
The Kellogg Company has appointed the Joester Loria Group to develop and execute a licensing program for its Pringles snack brand.
SCS Direct is planning to feature Discovery Communications’ Animal Planet brand in a new collection of its Hatch ‘Em Eggs toys.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.