Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
The Joester Loria Group has tapped Infinity Product Group in the U.S. and Canada for a new line of The World of Eric Carle bath and room décor products.
Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.
Kids Preferred has unveiled a new collection of World of Eric Carle preschool toys.
Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
The Joester Loria Group has been appointed by U.S. egg brand Eggland’s Best to extend and build the brand’s equity and increase awareness.
The World of Eric Carle has inked a deal with Parragon to create a new collection of stationery and gifting items based on Carle's signature artwork.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
Oriental Trading Company is planning a multi-category program of school and party supplies featuring artwork and characters from The World of Eric Carle.
The Joester Loria Group has tapped the apparel company Fencepost Productions for a collection of Corona-branded menswear.
U.S. grocer Whole Foods Market and The World of Eric Carle have partnered for a series of cereal boxes featuring games for children and Carle’s signature artwork.
License! Global's group publisher Steven Ekstract and Licensing Expo's vice president Jessica Blue will host a Licensing 101 webinar for the housewares community, Wednesday.
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