On Thursday, Penguin Young Readers will kick off The Very Big Wiggle Tour, a month-long national campaign to celebrate Eric Carle’s The Very Hungry Caterpillar.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
License! Global's group publisher Steven Ekstract and Licensing Expo's vice president Jessica Blue will host a Licensing 101 webinar for the housewares community, Wednesday.
U.S. grocer Whole Foods Market and The World of Eric Carle have partnered for a series of cereal boxes featuring games for children and Carle’s signature artwork.
The Joester Loria Group has tapped the apparel company Fencepost Productions for a collection of Corona-branded menswear.
Oriental Trading Company is planning a multi-category program of school and party supplies featuring artwork and characters from The World of Eric Carle.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Joester Loria Group and Eric Carle Studio premiered the new live show "The Very Hungry Caterpillar Show and Other Timeless Stories" in Australia this month.
The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
The Joester Loria Group has added InGear Fashions to the growing list of licensees for the Corona, Modelo Especial and Pacifico brands.
Apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring her brand into broader distribution and new product categories.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Licensing agency The Joester Loria Group has been tapped to represent baby brand Britax for licensing in North America.
The Joester Loria Group has brokered a new deal for The World of Eric Carle brand to expand its current program into stationery, craft and confections.
Jockey International has appointed licensing agency The Joester Loria Group to expand the brand into the swimwear and home categories in the U.S.
Kellogg’s is teaming up with Hallmark to release a series of collectible ornaments featuring the food brand’s most notable characters and advertising icons.
Schoolchildren across the U.K. wiggled along in giant caterpillar conga lines to celebrate the iconic book's 45th anniversary March 20.
Chef Fabio Viviani, a popular contestant on the reality competition TV show “Top Chef,” has teamed with Sipp for the new Fabio Viviani wine collection.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
The Joester Loria Group has been appointed as the exclusive North American licensing agent for “Brain Games,” the National Geographic Channel TV series.
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