Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
The Corona and Modelo Especial licensing programs, managed by the Joester Loria Group, are expanding their reach in the lifestyle arena with new apparel collections.
The Joester Loria Group has tapped Infinity Product Group in the U.S. and Canada for a new line of The World of Eric Carle bath and room décor products.
Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.
Kids Preferred has unveiled a new collection of World of Eric Carle preschool toys.
Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
The Joester Loria Group has been appointed by U.S. egg brand Eggland’s Best to extend and build the brand’s equity and increase awareness.
The World of Eric Carle has inked a deal with Parragon to create a new collection of stationery and gifting items based on Carle's signature artwork.
U.S. grocer Whole Foods Market and The World of Eric Carle have partnered for a series of cereal boxes featuring games for children and Carle’s signature artwork.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
License! Global's group publisher Steven Ekstract and Licensing Expo's vice president Jessica Blue will host a Licensing 101 webinar for the housewares community, Wednesday.
Licensing agency The Joester Loria Group has announced a series of promotions and new hires.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
On Thursday, Penguin Young Readers will kick off The Very Big Wiggle Tour, a month-long national campaign to celebrate Eric Carle’s The Very Hungry Caterpillar.
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