Pepsi has teamed up with JC Fits to extend its lifestyle brand with a new junior's apparel line, brokered by The Joester Loria Group.
The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
Rick Van Brimmer of Ohio State University has been elected to succeed Sesame Workshop’s Maura Regan as chairman of the board of LIMA.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
Schoolchildren across the U.K. wiggled along in giant caterpillar conga lines to celebrate the iconic book's 45th anniversary March 20.
Jockey International has appointed licensing agency The Joester Loria Group to expand the brand into the swimwear and home categories in the U.S.
Licensing agency The Joester Loria Group has been tapped to represent baby brand Britax for licensing in North America.
Apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring her brand into broader distribution and new product categories.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
The Joester Loria Group has added two new partners to the licensing program for the Disney Jr. preschool series, “The Hive.”
The Kellogg Company has appointed the Joester Loria Group to develop and execute a licensing program for its Pringles snack brand.
SCS Direct is planning to feature Discovery Communications’ Animal Planet brand in a new collection of its Hatch ‘Em Eggs toys.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
Discovery Communications has teamed up with Gramercy Products to create a line of products based on Animal Planet’s “Puppy Bowl.”
The story behind brand licensing stars Debra Joester and Joanne Loria of The Joester Loria Group, who are honored this month with LIMA’s Hall of Fame distinction.
The Joester Loria Group, exclusive licensing agent for PepsiCo North America, has inked a deal with Concept One for a line of Pepsi accessories.
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