Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
Beanstalk has signed on to represent HGTV interior designer Genevieve Gorder for licensing.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
In a licensing deal brokered by Beanstalk, candy and snacks manufacturer The Warrell Corporation has added Old Bay seasoning to its Cravemmm! line peanut snacks.
Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Mr. Dee's is bringing Old Bay seasoned fries, common on restaurant menus, especially along the eastern seaboard, to retail.
Mr. Dee's has added another product to its frozen potato line featuring the iconic seasoning–Old Bay Seasoned Potato Bites.
Power tool and home brand Black + Decker has debuted a new logo and brand identity to modernize its more than 100-year-old image.
American-style baking brand The Hummingbird Bakery is kicking off its licensing program with giftwares from Scoop Designs.
Beanstalk has promoted 19-year company veteran Allison Ames to president.
Beanstalk is expanding its territorial reach through a new strategic alliance with Asian brand licensing agency Click! Licensing.
Executives from Activision, Beanstalk’s Tinderbox and Lima Sky will discuss new trends in entertainment licensing at Nuremberg Toy Fair tomorrow.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Dreams has debuted the new HGTV Home sleep collection, which features items for the whole family from pets to parents.
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