Nicholas Bloom has re-joined the global brand extension agency Beanstalk as vice president, brand management.
Heritage home products brand Black+Decker is partnering with appliance manufacturer Midea to develop and launch a new range of indoor vacuums.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Beanstalk has tapped the Campbell Soup Company to create a line of refrigerated sides, soups and sauces inspired by menu items at the restaurant chain TGI Fridays.
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Beanstalk has signed on to help fashion retailer The Limited build its brand beyond its namesake retail stores with a host of licensed brand extensions.
Celebrity personality Paris Hilton is pairing with retail operator Apparel Club for a collection of watches in the Middle East.
Beanstalk has brought on three new partners for power tool and home brand Black + Decker.
Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Beanstalk has signed on to represent HGTV interior designer Genevieve Gorder for licensing.
Mr. Dee's has added another product to its frozen potato line featuring the iconic seasoning–Old Bay Seasoned Potato Bites.
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
American-style baking brand The Hummingbird Bakery is kicking off its licensing program with giftwares from Scoop Designs.
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