Nicholas Bloom has re-joined the global brand extension agency Beanstalk as vice president, brand management.
Heritage home products brand Black+Decker is partnering with appliance manufacturer Midea to develop and launch a new range of indoor vacuums.
Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Beanstalk has tapped the Campbell Soup Company to create a line of refrigerated sides, soups and sauces inspired by menu items at the restaurant chain TGI Fridays.
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Beanstalk has signed on to help fashion retailer The Limited build its brand beyond its namesake retail stores with a host of licensed brand extensions.
Celebrity personality Paris Hilton is pairing with retail operator Apparel Club for a collection of watches in the Middle East.
Beanstalk has brought on three new partners for power tool and home brand Black + Decker.
American-style baking brand The Hummingbird Bakery is kicking off its licensing program with giftwares from Scoop Designs.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
Beanstalk is expanding its territorial reach through a new strategic alliance with Asian brand licensing agency Click! Licensing.
The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Its newest venture, Blueprint, Beanstalk is dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development strategies.
Dan Amos explains Tinderbox’s philosophy, talks about its successes and reveals why it is only interested in properties that originate in the digital space.
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