Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Beanstalk has signed on to represent the luxury fashion brand Carmen Marc Valvo for licensing.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Dan Amos explains Tinderbox’s philosophy, talks about its successes and reveals why it is only interested in properties that originate in the digital space.
Its newest venture, Blueprint, Beanstalk is dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development strategies.
Beanstalk is expanding its territorial reach through a new strategic alliance with Asian brand licensing agency Click! Licensing.
American-style baking brand The Hummingbird Bakery is kicking off its licensing program with giftwares from Scoop Designs.
Mr. Dee's has added another product to its frozen potato line featuring the iconic seasoning–Old Bay Seasoned Potato Bites.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
Energizer Holdings has tapped Custom Accessories Europe for a new line of automobile power products.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Brand agency Beanstalk has signed two new deals to expand the reach of the Nesquik chocolate milk brand.
Executives from DreamWorks, Beanstalk and Valiant Entertainment are among the experts that will be presenting at this year’s Licensing University.
Ciarán Coyle has left the licensing agency Beanstalk to lead the licensing for The Electrolux Group as vice president and head of global brand licensing.
Tinderbox and 5th Wave Brands, have joined forces to develop a consumer products program for the award-winning game app, “Badland.”
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Energizer Holdings is planning to separate its household products and personal care divisions into two independent, publicly traded companies.
Licensing agency Beanstalk has signed on to represent the California Milk Processor Board’s Got Milk? brand.
Global brand extension agency Beanstalk has launched a new consulting division -Blueprint–Powered by Beanstalk.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.