In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
In a licensing deal brokered by Beanstalk, candy and snacks manufacturer The Warrell Corporation has added Old Bay seasoning to its Cravemmm! line peanut snacks.
Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Beanstalk has signed on to represent the luxury fashion brand Carmen Marc Valvo for licensing.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Dan Amos explains Tinderbox’s philosophy, talks about its successes and reveals why it is only interested in properties that originate in the digital space.
Its newest venture, Blueprint, Beanstalk is dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development strategies.
Beanstalk is expanding its territorial reach through a new strategic alliance with Asian brand licensing agency Click! Licensing.
American-style baking brand The Hummingbird Bakery is kicking off its licensing program with giftwares from Scoop Designs.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Energizer Holdings is planning to separate its household products and personal care divisions into two independent, publicly traded companies.
Licensing agency Beanstalk has signed on to represent the California Milk Processor Board’s Got Milk? brand.
Global brand extension agency Beanstalk has launched a new consulting division -Blueprint–Powered by Beanstalk.
HGTV Home has launched a new baby furniture collection, now available exclusively in 86 BuyBuy Baby stores in the U.S.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
Mr. Dee's is bringing Old Bay seasoned fries, common on restaurant menus, especially along the eastern seaboard, to retail.
Mr. Dee's has added another product to its frozen potato line featuring the iconic seasoning–Old Bay Seasoned Potato Bites.
Power tool and home brand Black + Decker has debuted a new logo and brand identity to modernize its more than 100-year-old image.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.