Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Beanstalk has signed on to help fashion retailer The Limited build its brand beyond its namesake retail stores with a host of licensed brand extensions.
Celebrity personality Paris Hilton is pairing with retail operator Apparel Club for a collection of watches in the Middle East.
Beanstalk has brought on three new partners for power tool and home brand Black + Decker.
The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
Beanstalk has signed on to represent HGTV interior designer Genevieve Gorder for licensing.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.
Executives from DreamWorks, Beanstalk and Valiant Entertainment are among the experts that will be presenting at this year’s Licensing University.
Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.
Tinderbox and 5th Wave Brands, have joined forces to develop a consumer products program for the award-winning game app, “Badland.”
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Energizer Holdings is planning to separate its household products and personal care divisions into two independent, publicly traded companies.
Global brand extension agency Beanstalk has launched a new consulting division -Blueprint–Powered by Beanstalk.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
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