Interior designer and television personality Genevieve Gorder is teaming with Pear Tree Greetings for a new range of holiday cards and customizable stationery in a new deal facilitated by brand extension agency Beanstalk.
With more than 20 million unique users, three BAFTAs and a decade of success, it would seem the ‘Fable’ franchise has nothing left to prove. But, with the release of the latest game in the series, game maker Lionhead is aiming to redefine the RPG model.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.