Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
Beanstalk has signed on to represent HGTV interior designer Genevieve Gorder for licensing.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Beanstalk will highlight its new, dedicated consulting division, Blueprint–Powered by Beanstalk at Brand Licensing Europe in London this week.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
In a licensing deal brokered by Beanstalk, candy and snacks manufacturer The Warrell Corporation has added Old Bay seasoning to its Cravemmm! line peanut snacks.
Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Beanstalk is expanding its territorial reach through a new strategic partnership with Indian brand licensing agency The Wild East Group.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Executives from DreamWorks, Beanstalk and Valiant Entertainment are among the experts that will be presenting at this year’s Licensing University.
Ciarán Coyle has left the licensing agency Beanstalk to lead the licensing for The Electrolux Group as vice president and head of global brand licensing.
Tinderbox and 5th Wave Brands, have joined forces to develop a consumer products program for the award-winning game app, “Badland.”
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
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