Here’s a breakdown of 15 trends to watch this year– five licensors, five categories and five properties.
Beanstalk has tapped the Campbell Soup Company to create a line of refrigerated sides, soups and sauces inspired by menu items at the restaurant chain TGI Fridays.
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Beanstalk has signed on to help fashion retailer The Limited build its brand beyond its namesake retail stores with a host of licensed brand extensions.
Celebrity personality Paris Hilton is pairing with retail operator Apparel Club for a collection of watches in the Middle East.
Beanstalk has brought on three new partners for power tool and home brand Black + Decker.
The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
Dan Amos explains Tinderbox’s philosophy, talks about its successes and reveals why it is only interested in properties that originate in the digital space.
Beanstalk has signed on to represent the luxury fashion brand Carmen Marc Valvo for licensing.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Beanstalk is expanding its territorial reach through a new strategic partnership with Indian brand licensing agency The Wild East Group.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.