Xcel Brands has partnered with HP to create an Isaac Mizrahi-branded smartwatch.
Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
Paddington Bear is partnering with HP for a collection of downloadable coloring and activity sheets, in a deal negotiated by Lindberg Marketing + Media on behalf of The Copyrights Group.
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