Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Random House Children’s Books is kicking off the new year with a raft of new titles based on its top children’s characters, TV shows and movies.
Random House Children’s Books has released a series of new titles from Nickelodeon, Mattel and Sesame Workshop.
Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items are also in demand.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Walmart teamed up with the real experts in toys this year for its annual holiday top toy list–kids.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
Mattel has announced that Barbie has put her Dreamhouse on the market, in the first move of a yearlong global brand campaign that will include events around the world.
A summary of the top headlines from The American International Toy Fair, which took place last week in New York City.
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