Random House Children’s Books has released a series of new titles from Nickelodeon, Mattel and Sesame Workshop.
Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items are also in demand.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Walmart teamed up with the real experts in toys this year for its annual holiday top toy list–kids.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
Mattel has announced that Barbie has put her Dreamhouse on the market, in the first move of a yearlong global brand campaign that will include events around the world.
A summary of the top headlines from The American International Toy Fair, which took place last week in New York City.
Random House Children's Books has announced a raft of new books based on top children's characters, TV shows and movies.
Technicolor has released the new DVD/Blu-ray feature, Barbie in the Pink Shoes, under license from Mattel.
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