Mattel has partnered with Papercutz to create a graphic novel series inspired by its Barbie franchise.
Mattel’s Barbie brand has unveiled a Misty Copeland doll.
Barbie has partnered with Oscar de la Renta to launch the Oscar de la Renta Barbie doll.
Mattel has partnered with Thames & Kosmos to create licensed S.T.E.A.M.-themed products featuring its Barbie brand.
Mattel has expanded its Barbie Fashionistas doll line with the addition of three new body types and a variety of new skin tones, hairstyles and outfits.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
Mattel is planning two new video games for its Barbie and Monster High franchises.
Mattel India has teamed with the on-demand retail platform GingerCrush.com to offer its brands on a range of lifestyle merchandise.
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