The 17th Annual Toy of the Year Awards, hosted by the Toy Industry Association, honored the best toys and games of the year, including License of the Year–Spin Master’s “Paw Patrol.”
Mattel has teamed up with international fashion brand Eleven Paris to create a collection of womenswear and childrenswear inspired by Barbie.
Mattel Creations, the film, TV and digital content division of Mattel, has signed an exclusive deal with Universal Home Entertainment Content Group for the global SVOD rights to the Barbie movie catalog for the next seven years.
Nabi, Fuhu’s kids’ tablet brand, has unveiled three new tablets inspired by Mattel’s Barbie, Hot Wheels and American Girl brands.
Target has unveiled its 2016 Top Toys List, half of which are playthings from licensed brands including Star Wars, “Paw Patrol,” Barbie, Pokémon and more.
Walmart has turned to real toy experts–kids ages 18 months to 12 years–to find this holiday season’s top 25 toys.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel’s Barbie brand has unveiled a Gabby Douglas doll. Douglas is a U.S. women’s artistic and Olympic Gold gymnast.
CBS Consumer Products has partnered with Mattel to create a 50th Anniversary "Star Trek" Barbie Collection featuring Kirk, Spock and Uhura.
Mattel has partnered with Papercutz to create a graphic novel series inspired by its Barbie franchise.
Barbie has partnered with Oscar de la Renta to launch the Oscar de la Renta Barbie doll.
Mattel’s Barbie brand has unveiled a Misty Copeland doll.
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