After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
Mattel is planning two new video games for its Barbie and Monster High franchises.
Mattel India has teamed with the on-demand retail platform GingerCrush.com to offer its brands on a range of lifestyle merchandise.
Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
Publisher Pedigree is entering the education sector with a new range of titles featuring content from educational publisher Letts.
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