Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Mattel’s Barbie brand has unveiled a Gabby Douglas doll. Douglas is a U.S. women’s artistic and Olympic Gold gymnast.
CBS Consumer Products has partnered with Mattel to create a 50th Anniversary "Star Trek" Barbie Collection featuring Kirk, Spock and Uhura.
Mattel has partnered with Papercutz to create a graphic novel series inspired by its Barbie franchise.
Mattel’s Barbie brand has unveiled a Misty Copeland doll.
Barbie has partnered with Oscar de la Renta to launch the Oscar de la Renta Barbie doll.
Mattel has partnered with Thames & Kosmos to create licensed S.T.E.A.M.-themed products featuring its Barbie brand.
Mattel has expanded its Barbie Fashionistas doll line with the addition of three new body types and a variety of new skin tones, hairstyles and outfits.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Mattel is expanding the presence of the Barbie brand in the apparel space with a new girls line at Mango Kids this fall/winter.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
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