Disney debuted a massive range of product to consumers around the world on ‘Force Friday,’ with sales success that only further bolsters the company’s dominance as the leading licensor.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Uniqlo is planning a global collaboration with Disney Consumer Products, dubbed Magic For All, that will include new products, pop-up displays and in-store and customer experiences.
Disney Store has unveiled the new collections and limited edition products that will launch at the Disney fan event, D23 Expo, in August.
Marvel is further solidifying its presence in the sports category with a new range of superhero-themed sporting goods and accessories from Disney Consumer Products.
Knitwear designer Markus Lupfer has created a collection of his trademark sequin pieces starring Mickey Mouse.
Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
The Walt Disney Company is realigning its consumer products and interactive divisions, combining the two into a new business segment: Disney Consumer Products and Interactive Media.
Disney Consumer Products released its gift guide featuring a cross section of new and exclusive products that will hit retail shelves this holiday season.
Following the success of the inaugural Marvel Super Hero September campaign, Disney Consumer Products is planning to expand the multi-platform U.S. program this year.
Her Universe and Disney Consumer Products have created a new women's fashion line to celebrate the release of Marvel’s Avengers: Age of Ultron.
For Disney Consumer Products, the future is out of this world considering the potential of Marvel’s Avengers, Guardians of the Galaxy and its other stellar franchises.
Disney Consumer Products and Marvel have launched a new range of products that celebrate real-life military heroes.
Disney Consumer Products has collaborated with nine luxury shoe brands across the globe to re-imagine Cinderella’s iconic glass slipper.
Disney Consumer Products is planning a global event for the Sept. 4 launch of merchandise for the upcoming film Star Wars: The Force Awakens.
In Hasbro's latest collaboration with Disney, the toy company is planning a line of dolls and accessories based on the upcoming Disney Channel movie Descendants.
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