Following a year of celebrations for the 40th anniversary of Hello Kitty, the momentum will continue for the Sanrio character at Brand Licensing Europe.
SEGA Europe has hired Kay Ferneyhough to join its London-based licensing team as retail license manager.
SEGA of America, SEGA Europe and Twentieth Century Fox Consumer Products will release the new video game “Alien: Isolation” Oct. 7.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
SEGA Europe has signed two new agreements that will bring Sonic the Hedgehog and his friends to wall decals and masks.
SEGA Europe has tapped Pyramid International for a new line of Sonic the Hedgehog giftware.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
Pedigree Books is adding Sonic the Hedgehog to its lineup of 2013 gaming and new media annuals, in a new partnership with SEGA Europe.
SEGA Europe has renewed its apparel license with gaming clothing specialist Insert Coin.
SEGA Europe is extending the reach of its “Total War” video games in a new deal for novels based on the franchise.
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