SEGA Europe is celebrating the 25th anniversary of the Mega Drive console with a retro licensing program.
SEGA Europe has promoted Stacey Bates-McCue to head of creative licensing for EMEA and the Americas.
SEGA of America and SEGA Europe have added three more titles to the classic games that will be re-released exclusively for the Nintendo 3DS system this year.
Following a year of celebrations for the 40th anniversary of Hello Kitty, the momentum will continue for the Sanrio character at Brand Licensing Europe.
SEGA Europe has hired Kay Ferneyhough to join its London-based licensing team as retail license manager.
SEGA of America, SEGA Europe and Twentieth Century Fox Consumer Products will release the new video game “Alien: Isolation” Oct. 7.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
SEGA Europe has signed two new agreements that will bring Sonic the Hedgehog and his friends to wall decals and masks.
SEGA Europe has tapped Pyramid International for a new line of Sonic the Hedgehog giftware.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.