Authentic Brands Group has launched its first Jones New York ad campaign since acquiring the classic American brand earlier this year.
Brand management companies have aggressively expanded their portfolios and represent some the most important growth opportunities in licensing.
A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
Grafton Fraser has acquired all 35 Jones New York retail stores across Canada and signed with Authentic Brands Group to operate the brand's e-commerce in the country.
Authentic Brands Group has acquired the Swedish outdoor lifestyle brand Tretorn from Puma.
Authentic Brands Group's youth lifestyle brand Airwalk has signed on as the official footwear and apparel sponsor of the action sports festival Dew Tour.
Authentic Brands Group has acquired the lingerie brand Frederick’s Of Hollywood.
Authentic Brands Group signed a new licensing agreement with Global Brands Group, the licensing spin-off of Li & Fung, for fashion brand Jones New York.
Authentic Brands Group has tapped the design house Raj to develop a line of Juicy Couture swimwear in a new, long-term partnership.
Authentic Brands Group has appointed Javier Brandwain to the new role of managing director of Latin America and the Caribbean.
Authentic Brands Group has partnered with the Estate of Michael Jackson to build new endorsements and consumer products for The King of Pop's brand.
Sixteen new licensees for Shopkins, ABG takes on the Michael Jackson brand and dELIA*s plot its return … these are the stories that shaped the week of April 27.
Authentic Brands Group has teamed for a second time with Pulse Evolution, this time to produce a virtually animated Marilyn Monroe.
Authentic Brands Group is implementing the first phase of its growth strategy for youth lifestyle brand Airwalk with two new partnerships.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
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