DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Gymboree has launched an exclusive apparel collection inspired by the launch of DreamWorks Animation’s Netflix original series "Dinotrux."
Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.
DreamWorks Animation's chief global brand officer Michael Francis will step down from his full-time duties at the company in December and transition to a consulting role.
De Agostini Editore has picked up the exclusive rights to 600 episodes of DreamWorks Animation television content for its DeAKids channel in Italy.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
Rovio Entertainment has hired former DreamWorks Animation executive Tuomo Korpinen as president of both Rovio Animation Company and Blue Bird Distribution Company.
DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
DreamWorks Animation and Netflix have unveiled plans for new original series based on the Dragons franchise.
DreamWorks Animation has made its first official foray into the retail spacethis holiday season with the launch of DreamPlace.
DreamWorks Animation has teamed with video game publisher Little Orbit and developer Vicious Cycle to create a game for the Kung Fu Panda franchise.
Card.com has teamed with DreamWorks Animation for a new line of pre-paid MasterCard cards featuring Shrek.
Content and media company CJ E&M has signed on to represent DreamWorks Animation in Korea, helping to expand the company's character business in the country.
DreamWorks Animation is planning to launch a 24/7 kids and family television channel across 19 countries in Asia in the second half of 2015.
DreamWorks Animation has partnered with Walmart for a robust, multi-category direct-to-retail licensing program featuring the characters of Shrek, Madagascar and How to Train Your Dragon.
Hearst Corporation has acquired a 25 percent interest in DreamWorks Animation's AwesomenessTV in a move to grow the multi-platform media company.
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