DreamWorks Animation has appointed CPLG to represent its brand Felix the Cat across EMEA and North America.
DreamWorks Animation has tapped DC Thomson to publish a magazine based on the TV series “Noddy, Toyland Detective” in the U.K.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
NBCUniversal, a division of Comcast and the world's No. 11 licensor, has acquired DreamWorks Animation (the world's No. 18 licensor) for approximately $3.8 billion.
Pon Pon Edizioni has partnered with Planeta Junior Italy to produce a magazine dedicated to DreamWorks Animation in Italy.
Verizon will acquire approximately a 24.5 percent stake in DreamWorks Animation’s AwesomenessTV.
DreamWorks Animation will release its new TV series “Home: Adventures with Tip & Oh,” on Netflix, July 29.
DreamWorks Animation has tapped licensee Clementoni to create “Dinotrux”-themed interactive puzzles.
DreamWorks Animation has tapped licensee Candy Treasure for Kung Fu Panda 3-branded chocolate treasure eggs.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
DreamWorks Animation has partnered with DHX Media to co-produce original content, and appointed a new executive to oversee its expansion into live-action TV.
Netflix and DreamWorks have expanded their current multi-year deal, making Netflix the global home, outside of China, to a number of the studio's new original series.
Website development platform Wix, in collaboration with DreamWorks Animation, has developed a #StartStunning Super Bowl campaign featuring characters from the upcoming movie Kung Fu Panda 3.
Little, Brown Books will begin publishing new children’s books based on DreamWorks Animation’s TV series “Dinotrux” in April.
Nine television series from DreamWorks Animation will debut on four major Spanish TV networks later this year.
DreamWorks Animation and Lagardère Active TV have entered an agreement that will grant Lagardère rights to broadcast multiple DreamWorks TV shows in France.
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