Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
Verizon will add more than 200 hours of original content produced by DreamWorks' YouTube network AwesomenessTV to its U.S. online content service every year.
Mobile publisher Behaviour Interactive has released a new puzzle game based on DreamWorks Animation's upcoming film Home.
DreamWorks Animation will promote its upcoming new film Home at all 15 Intu shopping centers in the U.K. with a brand immersion campaign.
Game developer No Yetis Allowed has released the new interactive character app "Pocket Shrek," inspired by the DreamWorks Animation franchise.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
DreamWorks Animation and Netflix are continuing their exclusive content partnership with the original animated series "The Adventures of Puss in Boots."
DreamWorks Animation has appointed two veteran producers, Bonnie Arnold and Mireille Soria, as co-presidents of its feature animation division.
Hearst Corporation has acquired a 25 percent interest in DreamWorks Animation's AwesomenessTV in a move to grow the multi-platform media company.
DreamWorks Animation is planning to launch a 24/7 kids and family television channel across 19 countries in Asia in the second half of 2015.
DreamWorks Animation has signed a new agreement with clothing specialist Poeticgem to develop an apparel range based on its stable of brands.
As part of its corporate global branding strategy launched last year, DreamWorks Animation is
overhauling its agency model to further penetrate local markets throughout the EMEA.
DreamWorks Animation has appointed Saban Brands Israel as its consumer products licensing agent in Israel.
JumpStart has launched the new mobile game “School of Dragons: Alchemy Adventure,” based on DreamWorks Animation's How to Train Your Dragon franchise.
DreamWorks Animation and Fuhu, creator of the Nabi kids’ tablet, have launched the nabi DreamTab HD8 at Walmart and Target.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
DreamWorks Animation and Cupcake Digital have released a new app based on the upcoming film How to Train Your Dragon 2.
DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
With a number of big name speakers, new feature areas and a not-to-be-missed all-industry Opening Night Party, Licensing Expo’s 34th year is shaping up to be its best yet.
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