In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
DreamWorks Animation and Lagardère Active TV have entered an agreement that will grant Lagardère rights to broadcast multiple DreamWorks TV shows in France.
Little, Brown Books will begin publishing new children’s books based on DreamWorks Animation’s TV series “Dinotrux” in April.
Website development platform Wix, in collaboration with DreamWorks Animation, has developed a #StartStunning Super Bowl campaign featuring characters from the upcoming movie Kung Fu Panda 3.
Netflix and DreamWorks have expanded their current multi-year deal, making Netflix the global home, outside of China, to a number of the studio's new original series.
DreamWorks Animation has partnered with DHX Media to co-produce original content, and appointed a new executive to oversee its expansion into live-action TV.
DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
DreamWorks Animation will promote its upcoming new film Home at all 15 Intu shopping centers in the U.K. with a brand immersion campaign.
DreamWorks Animation's chief global brand officer Michael Francis will step down from his full-time duties at the company in December and transition to a consulting role.
Mobile publisher Behaviour Interactive has released a new puzzle game based on DreamWorks Animation's upcoming film Home.
Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.
Verizon will add more than 200 hours of original content produced by DreamWorks' YouTube network AwesomenessTV to its U.S. online content service every year.
Gymboree has launched an exclusive apparel collection inspired by the launch of DreamWorks Animation’s Netflix original series "Dinotrux."
Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
The Praim Group has released a limited edition chocolate bar featuring DreamWorks Animation's latest feature film, Home.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.