DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Gymboree has launched an exclusive apparel collection inspired by the launch of DreamWorks Animation’s Netflix original series "Dinotrux."
Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.
DreamWorks Animation's chief global brand officer Michael Francis will step down from his full-time duties at the company in December and transition to a consulting role.
De Agostini Editore has picked up the exclusive rights to 600 episodes of DreamWorks Animation television content for its DeAKids channel in Italy.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
Rovio Entertainment has hired former DreamWorks Animation executive Tuomo Korpinen as president of both Rovio Animation Company and Blue Bird Distribution Company.
DreamWorks Animation and Netflix are continuing their exclusive content partnership with the original animated series "The Adventures of Puss in Boots."
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Game developer No Yetis Allowed has released the new interactive character app "Pocket Shrek," inspired by the DreamWorks Animation franchise.
DreamWorks Animation will promote its upcoming new film Home at all 15 Intu shopping centers in the U.K. with a brand immersion campaign.
Mobile publisher Behaviour Interactive has released a new puzzle game based on DreamWorks Animation's upcoming film Home.
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