DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
JumpStart has launched the new mobile game “School of Dragons: Alchemy Adventure,” based on DreamWorks Animation's How to Train Your Dragon franchise.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
As part of its corporate global branding strategy launched last year, DreamWorks Animation is
overhauling its agency model to further penetrate local markets throughout the EMEA.
DreamWorks' YouTube network AwesomenessTV is teaming with Kohl's to launch a seven capsule, limited edition junior’s fashion line.
Fazal Merchant will join DreamWorks Animation as the company's chief financial officer, starting Sept. 15.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
DreamWorks Animation and children’s housewares brand Land of Nod are partnering for a brand new program that will feature DWA’s Little Golden Books characters.
Planeta Junior and DreamWorks Animation has signed a multi-year TV distribution and licensing deal across Italy, Spain, Portugal, Greece and Turkey.
DreamWorks Animation has hired Justin Pertschuk and Mimi Slavin to join its marketing team as head of digital marketing and head of global promotions respectively.
With a marquee keynote, a new Motorsports-themed area and an expanded fashion footprint, Licensing Expo 2014 is warming up for a high-octane show this June.
DreamWorks Animation has teamed with Bazooka Candy Brands for a limited edition candy line to support How To Train Your Dragon 2.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
DreamWorks Animation is going back in time–way back–as it debuts its newest property, Dinotrux.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
DreamWorks Animation has acquired the classic property Felix the Cat, which will fold into the DreamWorks Classics portfolio.
DreamWorks Animation’s AwesomenessTV, has hired former Walt Disney Studios executive T.J. Marchetti as chief marketing officer.
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