Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Gymboree has launched an exclusive apparel collection inspired by the launch of DreamWorks Animation’s Netflix original series "Dinotrux."
Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.
DreamWorks Animation's chief global brand officer Michael Francis will step down from his full-time duties at the company in December and transition to a consulting role.
De Agostini Editore has picked up the exclusive rights to 600 episodes of DreamWorks Animation television content for its DeAKids channel in Italy.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
Rovio Entertainment has hired former DreamWorks Animation executive Tuomo Korpinen as president of both Rovio Animation Company and Blue Bird Distribution Company.
DreamWorks Animation has unveiled a limited edition Character Clash collection at New York Fashion Week: Men’s, taking place this week.
Nine television series from DreamWorks Animation will debut on four major Spanish TV networks later this year.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
DreamWorks Animation has appointed two veteran producers, Bonnie Arnold and Mireille Soria, as co-presidents of its feature animation division.
DreamWorks Animation and Netflix are continuing their exclusive content partnership with the original animated series "The Adventures of Puss in Boots."
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Game developer No Yetis Allowed has released the new interactive character app "Pocket Shrek," inspired by the DreamWorks Animation franchise.
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