Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
Verizon will add more than 200 hours of original content produced by DreamWorks' YouTube network AwesomenessTV to its U.S. online content service every year.
Mobile publisher Behaviour Interactive has released a new puzzle game based on DreamWorks Animation's upcoming film Home.
DreamWorks Animation will promote its upcoming new film Home at all 15 Intu shopping centers in the U.K. with a brand immersion campaign.
Game developer No Yetis Allowed has released the new interactive character app "Pocket Shrek," inspired by the DreamWorks Animation franchise.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
DreamWorks Animation and Netflix are continuing their exclusive content partnership with the original animated series "The Adventures of Puss in Boots."
DreamWorks Animation has appointed two veteran producers, Bonnie Arnold and Mireille Soria, as co-presidents of its feature animation division.
Hearst Corporation has acquired a 25 percent interest in DreamWorks Animation's AwesomenessTV in a move to grow the multi-platform media company.
DreamWorks Animation is planning to launch a 24/7 kids and family television channel across 19 countries in Asia in the second half of 2015.
With a number of big name speakers, new feature areas and a not-to-be-missed all-industry Opening Night Party, Licensing Expo’s 34th year is shaping up to be its best yet.
DreamWorks Animation has made its first official foray into the retail spacethis holiday season with the launch of DreamPlace.
DreamWorks Animation has hired Justin Pertschuk and Mimi Slavin to join its marketing team as head of digital marketing and head of global promotions respectively.
Card.com has teamed with DreamWorks Animation for a new line of pre-paid MasterCard cards featuring Shrek.
DreamWorks Animation has teamed with Bazooka Candy Brands for a limited edition candy line to support How To Train Your Dragon 2.
DreamWorks Animation is going back in time–way back–as it debuts its newest property, Dinotrux.
DreamWorks Animation has acquired the classic property Felix the Cat, which will fold into the DreamWorks Classics portfolio.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
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