This year’s Consumer Electronics Show, held from Jan. 5-8 in Las Vegas, Nev., once again featured a raft of new tech initiatives in addition to a number of licensed products.
Honda has partnered with DreamWorks Animation to demonstrate its new in-car augmented and virtual reality content featuring the animated movie Trolls.
DreamWorks Animation, a part of NBCUniversal, and Coach have joined forces to create a new product collection featuring the classic character Felix the Cat.
Scentco has expanded its licensed ranges for DreamWorks Animation’s Trolls and Marvel’s Guardians of the Galaxy.
DreamWorks Animation’s upcoming film Trolls has been granted a release date in China–Oct. 28.
Planeta Junior, retailer El Corte Inglés and DreamWorks have joined forces to feature the upcoming film Trolls in the Spanish retailer’s 8 Golden Days campaign.
DreamWorks Animation has tapped CandyRific to create a series of novelty candy items featuring its upcoming film, Trolls, which hits U.S. theaters Nov. 4.
DreamWorks Animation has tapped Talking Rain Beverage and Sensible Portions for branded drinks and snacks featuring its upcoming film Trolls.
DreamWorks Animation has tapped Petco for an exclusive collection of pet toys and accessories inspired by the upcoming movie Trolls, in theaters, Nov. 4.
DreamWorks Animation has joined forces with Egmont Publishing to launch a new monthly children’s magazine based on its upcoming film Trolls, in U.K. theaters Oct. 21.
DreamWorks Animation will release its new TV series “Home: Adventures with Tip & Oh,” on Netflix, July 29.
Verizon will acquire approximately a 24.5 percent stake in DreamWorks Animation’s AwesomenessTV.
Pon Pon Edizioni has partnered with Planeta Junior Italy to produce a magazine dedicated to DreamWorks Animation in Italy.
NBCUniversal, a division of Comcast and the world's No. 11 licensor, has acquired DreamWorks Animation (the world's No. 18 licensor) for approximately $3.8 billion.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
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