Macy’s and DreamWorks Animation have joined forces to showcase the studio’s upcoming film Trolls through a host of exclusive products, activations and more.
DreamWorks Animation has tapped Playmobil to create a range of play sets inspired by the movie How to Train Your Dragon.
NBCUniversal, a division of Comcast, has completed its acquisition of DreamWorks Animation for approximately $3.8 billion.
DreamWorks Animation has tapped CJ Products to release a line of plush products featuring characters from its upcoming film, Trolls, in U.S. theaters Nov. 14.
JumpStart, a creator of learning-based games for kids, has partnered with Random House Children’s Books to release an educational book series tied to the online game “School of Dragons.”
DreamWorks Animation has tapped PlayWheels to develop a range of outdoor toys featuring its new movie, Trolls.
DreamWorks Animation has tapped Origami Owl to release a series of jewelry collections inspired by the characters and themes from select DreamWorks properties.
DreamWorks Animation has tapped U.K. children’s haircare brand Vosene Kids to feature characters from its upcoming movie, Trolls, on the brand’s products.
DreamWorks Animation has partnered with beIN Network to launch a television channel that will feature exclusive DreamWorks content in the Middle East and North Africa.
DreamWorks Animation has appointed CPLG to represent its brand Felix the Cat across EMEA and North America.
NBCUniversal, a division of Comcast and the world's No. 11 licensor, has acquired DreamWorks Animation (the world's No. 18 licensor) for approximately $3.8 billion.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
DreamWorks Animation has tapped DC Thomson to publish a magazine based on the TV series “Noddy, Toyland Detective” in the U.K.
DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
DreamWorks Animation has partnered with DHX Media to co-produce original content, and appointed a new executive to oversee its expansion into live-action TV.
Netflix and DreamWorks have expanded their current multi-year deal, making Netflix the global home, outside of China, to a number of the studio's new original series.
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