DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
DreamWorks Animation is taking an innovative, new approach to loyalty programs thanks to a new strategy spearheaded by Brian Schwartz, head of global licensing and licensing partnerships, DWA.
Gymboree has launched an exclusive apparel collection inspired by the launch of DreamWorks Animation’s Netflix original series "Dinotrux."
Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.
DreamWorks Animation's chief global brand officer Michael Francis will step down from his full-time duties at the company in December and transition to a consulting role.
De Agostini Editore has picked up the exclusive rights to 600 episodes of DreamWorks Animation television content for its DeAKids channel in Italy.
Toys 'R' Us will be the first retailer to offer Mattel's toy line for DreamWorks Animation’s upcoming Netflix original series "Dinotrux."
Rovio Entertainment has hired former DreamWorks Animation executive Tuomo Korpinen as president of both Rovio Animation Company and Blue Bird Distribution Company.
Card.com has teamed with DreamWorks Animation for a new line of pre-paid MasterCard cards featuring Shrek.
Content and media company CJ E&M has signed on to represent DreamWorks Animation in Korea, helping to expand the company's character business in the country.
DreamWorks Animation is planning to launch a 24/7 kids and family television channel across 19 countries in Asia in the second half of 2015.
DreamWorks Animation has partnered with Walmart for a robust, multi-category direct-to-retail licensing program featuring the characters of Shrek, Madagascar and How to Train Your Dragon.
Hearst Corporation has acquired a 25 percent interest in DreamWorks Animation's AwesomenessTV in a move to grow the multi-platform media company.
DreamWorks Animation has renewed its global licensing deal with toy partner Spin Master for the next iteration of its How to Train Your Dragon franchise.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Nine television series from DreamWorks Animation will debut on four major Spanish TV networks later this year.
DreamWorks Animation has appointed two veteran producers, Bonnie Arnold and Mireille Soria, as co-presidents of its feature animation division.
DreamWorks Animation has unveiled a limited edition Character Clash collection at New York Fashion Week: Men’s, taking place this week.
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