Hearst Corporation has acquired a 25 percent interest in DreamWorks Animation's AwesomenessTV in a move to grow the multi-platform media company.
DreamWorks Animation is planning to launch a 24/7 kids and family television channel across 19 countries in Asia in the second half of 2015.
Card.com has teamed with DreamWorks Animation for a new line of pre-paid MasterCard cards featuring Shrek.
An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
DreamWorks Animation has made its first official foray into the retail spacethis holiday season with the launch of DreamPlace.
DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
JumpStart has launched the new mobile game “School of Dragons: Alchemy Adventure,” based on DreamWorks Animation's How to Train Your Dragon franchise.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
As part of its corporate global branding strategy launched last year, DreamWorks Animation is
overhauling its agency model to further penetrate local markets throughout the EMEA.
DreamWorks Animation and Plumzi have released the first interactive VeggieTales appisode that lets kids take part in a TV episode.
DreamWorks Animation has appointed Saban Brands Israel as its consumer products licensing agent in Israel.
Big Idea Entertainment, a subsidiary of DreamWorks Animation, has tapped Storypanda to bring the Veggiecational book catalog to the iPad.
DreamWorks Animation and Fuhu, creator of the Nabi kids’ tablet, have launched the nabi DreamTab HD8 at Walmart and Target.
DreamWorks Animation has launched DreamWorks Press, an in-house publishing operation that will create digital and print titles inspired by the studio’s IP.
DreamWorks Animation and Cupcake Digital have released a new app based on the upcoming film How to Train Your Dragon 2.
DreamWorks Animation’s CEO and director Jeffrey Katzenberg is slated to give the opening keynote address on the first day of Licensing Expo, June 17.
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