DreamWorks Animation's YouTube network AwesomenessTV opened its first pop-up shop Saturday, featuring a range of products inspired by its digital celebrities.
DreamWorks Animations' AwesomenessTV YouTube network is bringing its brand offline with the launch of the pop-up shop Scene@AwesomenessTV in Los Angeles, Calif.
JumpStart has launched the new mobile game “School of Dragons: Alchemy Adventure,” based on DreamWorks Animation's How to Train Your Dragon franchise.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
As part of its corporate global branding strategy launched last year, DreamWorks Animation is
overhauling its agency model to further penetrate local markets throughout the EMEA.
DreamWorks' YouTube network AwesomenessTV is teaming with Kohl's to launch a seven capsule, limited edition junior’s fashion line.
Fazal Merchant will join DreamWorks Animation as the company's chief financial officer, starting Sept. 15.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
DreamWorks Animation and children’s housewares brand Land of Nod are partnering for a brand new program that will feature DWA’s Little Golden Books characters.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
DreamWorks Animation has acquired the classic property Felix the Cat, which will fold into the DreamWorks Classics portfolio.
DreamWorks Animation’s AwesomenessTV, has hired former Walt Disney Studios executive T.J. Marchetti as chief marketing officer.
DreamWorks Animation and Netflix are adding to the slate of original series that will be available exclusively on the Internet TV streaming service.
DreamWorks Animation has tapped video game publisher Little Orbit for the “How to Train Your Dragon 2” video game.
Multi-Channel Networks offer extraordinary opportunity and entertainment potential, both for mainstream media and for the licensed consumer product business.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
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