DreamWorks Animation’s AwesomenessTV, has hired former Walt Disney Studios executive T.J. Marchetti as chief marketing officer.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
Planeta Junior and DreamWorks Animation has signed a multi-year TV distribution and licensing deal across Italy, Spain, Portugal, Greece and Turkey.
With a marquee keynote, a new Motorsports-themed area and an expanded fashion footprint, Licensing Expo 2014 is warming up for a high-octane show this June.
DreamWorks Animation’s CEO and director Jeffrey Katzenberg is slated to give the opening keynote address on the first day of Licensing Expo, June 17.
DreamWorks Animation has launched DreamWorks Press, an in-house publishing operation that will create digital and print titles inspired by the studio’s IP.
Big Idea Entertainment, a subsidiary of DreamWorks Animation, has tapped Storypanda to bring the Veggiecational book catalog to the iPad.
DreamWorks Animation and Plumzi have released the first interactive VeggieTales appisode that lets kids take part in a TV episode.
DreamWorks Animation has joined forces with Fuhu to create the DreamTab, a new kids’ tablet with exclusive content and new DWA games.
DreamWorks Animation has acquired the iconic Troll franchise from the Dam Family and Dam Things of Denmark.
DreamWorks Animation is revamping its brand licensing for the future.
DreamWorks Animation has announced that its board of directors has nominated Universal Music Group’s Lucian Grainge and Hulu’s Jason Kilar to replace current directors Nathan Myhrvold and Richard Sherman, who are retiring.
DreamWorks Animation is bringing its brands and character to several of Sands China's resorts in Macao this summer.
DreamWorks Animation has announced plans to acquire one of the most popular teen networks on YouTube, AwesomenessTV.
DreamWorks Animation has released a new app for its upcoming film Turbo combined with a first-of-its-kind mobile racing competition.
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