Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Ubisoft is evolving, growing the company from a traditional creator and distributor of console games into a full-fledged entertainment powerhouse.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
Ubisoft and Square Enix have teamed up to offer their collectibles and gear on each others’ e-commerce sites.
License! Global takes an in-depth look at how interactive properties are expanding to mean more to product programs and how the category has become bigger and more lucrative than ever.
Ubisoft has appointed Performance Brands as the principal agent for its Assassin's Creed gaming property in Asia, Africa and Europe.
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