Ubisoft has signed multiple deals in categories including books, collectibles and virtual reality for its video game franchise “Assassin’s Creed.”
Ubisoft has tapped publisher Scholastic for a new collaboration for young adult books based on the video game franchise “Assassin’s Creed.”
Ubisoft is featuring "Assassin's Creed" and "Tom Clancy's The Division" at Comic-Con International in San Diego, Calif., this week.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Apparel was front-of-mind this week as the semi-annual MAGIC Market Week trade show took place in Las Vegas, Nev.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Ubisoft is evolving, growing the company from a traditional creator and distributor of console games into a full-fledged entertainment powerhouse.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
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