Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
Nestlé has launched the first-ever KitKat boutique in Japan that features a variety of exclusive flavors created by Japanese chocolatier Takagi.
American Greetings Properties is reinforcing its Strawberry Shortcake brand positioning in Brazil and Italy with branded seasonal chocolates.
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Google chose a branded candy name for the latest version of its mobile operating system, Android KitKat.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
Nestle has released two new special edition Coffee-Mate creamers featuring two of the most popular Girl Scouts cookies.
Twelve years after Bart Simpson first touted Butterfinger, the two have been reunited in a new marketing campaign.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.