MGA Entertainment has re-launched its fashion doll franchise Bratz with the new mantra: "It's good to be yourself, it's good to be Bratz."
MGA Entertainment's Bratz fashion doll franchise will return to store shelves this summer, with Toys 'R' Us launching an exclusive pre-sale of the new collection, Monday.
This veteran toy executive, who founded MGA Entertainment in 1979 and built it into the largest private toy company in the world, discusses new strategies, new brands and, of course, licensing.
Studio Licensing has signed more than 35 new deals for MGA Entertainment’s brands since first taking on the toy company in January.
MGA Entertainment is planning Real Bratz, a U.S. advocacy campaign aimed at inspiring girls with messages of excellence.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.