After a brief hiatus in 2014 and a revamp in 2015, Bratz are back once again with new doll lines.
The newly re-launched fashion doll franchise Bratz has teamed with the creative community VFiles to produce an apparel line and doll for the holiday season.
MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
MGA Entertainment has signed a number of new deals for its Project Mc² and Bratz brands.
MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
MGA Entertainment has signed two new deals for Bratz that will bring the newly re-launched doll brand to the beauty and crafting categories.
MGA Entertainment has created an app for its newly re-launched doll brand Bratz.
MGA Entertainment has teamed with Target to allow guests to create customized Bratz dolls through the new Create-A-Bratz experience on Target.com.
MGA Entertainment has re-launched its fashion doll franchise Bratz with the new mantra: "It's good to be yourself, it's good to be Bratz."
MGA Entertainment's Bratz fashion doll franchise will return to store shelves this summer, with Toys 'R' Us launching an exclusive pre-sale of the new collection, Monday.
This veteran toy executive, who founded MGA Entertainment in 1979 and built it into the largest private toy company in the world, discusses new strategies, new brands and, of course, licensing.
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