Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
Coca-Cola has partnered with fashion designer Dr. Romanelli (a.k.a. DRx) for a new apparel range.
PepsiCo, Coca-Cola and Harley-Davidson are just some of the top licensors listed among the most respected corporate brands.
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
One of the most important strategies–and perhaps ubiquitous challenges–in brand licensing today is how to establish and sustain a brand franchise.
The International Home and Housewares Show, which concluded March 4 at Chicago’s McCormick Place, played host to a cornucopia of new licensed merchandise and line extensions.
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