Licensing Expo, the world’s largest licensing industry event, has revealed a number of new companies and leading brands that have joined its lineup of new exhibitors for the 2017 show.
Google has unseated Apple as America’s most valuable brand, according to Brand Finance’s annual Brand Finance US 500 report.
Coca-Cola has revealed a series of commemorative glass bottles to celebrate the upcoming NCAA March Madness tournament.
Coca-Cola has tapped Crates and Pallet to launch a new line of licensed homewares featuring the drink brand’s vintage trademarks.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Coca-Cola has partnered with Disney Springs to open a new, immersive retail location at the shopping complex.
Sony Pictures has tapped Coca-Cola to re-launch the Hi-C Ecto Cooler in celebration of Ghostbusters’ return to theaters, July 15.
Coca-Cola has partnered with British menswear designer Kit Neale to create a vintage-inspired capsule collection.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
As part of the promotions behind the 100th anniversary of the Coca-Cola Bottle collection, Coca-Cola has paired with Los Angeles, Calif.-based fashion brand Wildfox for a limited edition capsule collection.
©2017 UBM. All rights reserved. A UBM Company.