The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo, Coca-Cola and Harley-Davidson are just some of the top licensors listed among the most respected corporate brands.
The International Home and Housewares Show, which concluded March 4 at Chicago’s McCormick Place, played host to a cornucopia of new licensed merchandise and line extensions.
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