Canada’s Entertainment One bought Art Impressions in 2013, and since, the company has been focused on the re-launch of the key brand So So Happy.
Entertainment One Licensing has unveiled its plans to expand its teen pop culture property So So Happy.
Entertainment One’s licensing initiatives have been built on Peppa Pig thus far. As big as the brand is, the company has ambitious plans to expand its business well beyond the porcine star.
Anita Gatto has joined Entertainment One Licensing’s pop culture and lifestyle division in the newly created role of vice president of marketing.
Entertainment One’s purchase of Art Impressions in June was much more than just a brand acquisition–it was a strategic move designed to expand both companies’ reach into new regions, genres and categories.
Entertainment One has announced a new deal with Hallmark for So So Happy gifts and cards.
Entertainment One has acquired Art Impressions, owner of brands such as So So Happy and Skelanimals.
Art Impressions has teamed up with Rubie's Costume Company for a line of Halloween costumes and accessories featuring the lifestyle brand So So Happy.
Art Impressions has partnered with Colorbok to expand its So So Happy lifestyle brand into the arts and crafts category.
©2016 UBM. All rights reserved. A UBM Company.