The newly formed Discovery Consumer Products division is shaping up its programs
to include numerous experiential and product initiatives.
Animal Planet and Time Inc. have teamed in a three-year, exclusive non-fiction children’s publishing partnership that will feature the Animal Planet brand in North America.
Animal Planet has unveiled a full slate of new and returning series and specials planned for the 2015-16 season.
Discovery Consumer Products has expanded its partnership with Wild Republic, part of K&M International, to launch new plush lines across several of its brands.
SCS Direct has laid a new line of Animal Planet-branded Hatch 'Ems eggs that feature animals that grow out of their shell when placed in water.
Discovery Consumer Products has partnered with Cartamundi for a new range of card games based on the Animal Planet TV series “Too Cute.”
Discovery Consumer Products has added two new licensees for Animal Planet- and Shark Week-branded toys, puzzles and craft sets.
Discovery Consumer Products is currently exploring licensing and brand extension opportunities for its core properties.
Animal Planets and its R.O.A.R (Reach Out. Act. Respond.) fourth annual matching campaign kicks off with five returning and two new partners.
This month, Discovery Communications is unveiling its new division–Discovery Consumer Products, which unites the company’s global licensing and merchandising businesses under one unit.
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