Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
Team GB, the home of the British Olympic Association, will give the keynote address at Brand Licensing Europe 2014 on Oct. 7 at 1 p.m.
The British Olympic Association has appointed IMG Licensing to create a licensing program for its Team GB brand.
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