Rovio Entertainment has signed a slate of worldwide licensing partners to develop new merchandise highlighting characters from the Angry Birds franchise.
Maurizio Distefano Licensing, which manages the Angry Birds licensing program in Italy and Switzerland, has tapped Pea&Promoplast to create a host of promotional products inspired by the brand.
Mikael Hed, former chief executive officer of Rovio Entertainment, has formed a new entertainment company, entitled Kaiken Entertainment.
Rovio and Granarolo have joined forces to create a co-branded collection of yogurt featuring Angry Birds.
Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure a host of worldwide brand partnerships throughout 2017 and 2018.
After making its debut last year, Red of the The Angry Birds Movie and franchise is set to join the 90th Macy’s Thanksgiving Day Parade.
U.K.-based licensing agency Bulldog Licensing will present a mixture of brands at Brand Licensing Europe.
Rovio Entertainment, in partnership with Papagei.com, a video language platform, will launch its online, interactive language courses on a new mobile app, titled “Learn English with Angry Birds.”
Rovio has partnered with Jetstar Japan to feature Angry Birds on several of the company’s airplanes ahead of the The Angry Birds Movie’s release in Japan.
Rovio has teamed with hip-hop group De La Soul to feature a new De La Soul track on its mobile app game, “Angry Birds Action!”
Striker Entertainment has the corner market on edgy properties. License! Global sits down with its co-founders to discuss the history of the company, itsp ast successes and its red-hot future.
Entertainment companies are expanding their brands and giving classic franchises new life through live experiences.
Rovio supports its new film with a robust consumer products lineup.
Rovio and Sony Pictures have partnered with Menchie’s Frozen Yogurt to debut Angry Birds-themed products in anticipation of the film’s premiere, May 20.
In anticipation of The Angry Birds Movie, Rovio has unveiled a new pinball-inspired version of the popular mobile game game franchise, called “Angry Birds Action!”
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