Rovio is swiftly evolving into a global entertainment company on the wings of its Angry Birds property.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
Rovio Entertainment and frozen yogurt chain TCBY are collaborating on a summer promotion featuring Angry Birds.
Rovio Entertainment and Hasbro are teaming up again to bring together two of the world’s largest entertainment franchises–Angry Birds and Transformers.
Rovio Entertainment has big plans for the newest Angry Bird, Stella, and her flock of friends including a new game.
Rovio Entertainment has partnered with the bakery chain Mrs. Fields for an Angry Birds kids program that will take place through the rest of the year.
Rovio Entertainment has tapped Imagine Exhibitions and Jack Rouse Associates to create a new Angry Birds-themed science exhibit.
Top brands including Frito-Lay’s Cheetos, Pokémon and American Eagle got up to some mischief yesterday with April Fool’s pranks.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
Rovio Entertainment will open the new Angry Birds Activity Park Gran Canaria Thursday at the Gran Canaria holiday resort in Puerto Rico.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
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