Rovio Entertainment has signed a three-year deal with Macy’s to have an Angry Birds balloon featured in the Macy’s Thanksgiving Day Parade beginning this year.
Rovio Entertainment has announced a flock of new anchor partnerships that will bolster the "Angry Birds" North American licensing program ahead of the Angry Birds movie in May 2016.
Publisher Pedigree is entering the education sector with a new range of titles featuring content from educational publisher Letts.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Angry Birds celebrated its fifth “BirdDay” Thursday with a number of events in its home market of Finland and the launch of a new "Angry Birds" app episode.
Rovio Entertainment has entered into an agreement with China’s Guogou Group to build nine Angry Birds family entertainment centers over the course of four years.
Line Corp., owner of the call and messaging app "Line," has teamed up with Rovio Entertainment for an Angry Birds crossover with "Line Rangers."
Rovio is swiftly evolving into a global entertainment company on the wings of its Angry Birds property.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Rovio Entertainment and frozen yogurt chain TCBY are collaborating on a summer promotion featuring Angry Birds.
After more than five years leading the company, Mikael Hed will step down as chief executive officer of Rovio Jan. 1.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.