J.C. Penney has teamed up with Disney to celebrate the upcoming live-action film Cinderella with a special line of products at its in-store Disney shop.
As the retail sector continues to evolve, brand licensors have to keep abreast of retail trends in order to maximize all opportunities.
The last three months have seen J.C. Penney backtrack on many of the dramatic changes it instituted under CEO Ron Johnson.
Current J.C. Penney cheif executive officer Ron Johnson has been replaced by Myron E. Ullman, who previously served as CEO of the company from 2004 to 2011.
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