To celebrate 10 years of Sephora shop-in-shops at J.C. Penney, the makeup retailer is planning to open 60 new locations, including a new flagship, within J.C. Penney locations across the U.S.
J.C. Penney will introduce its first-ever, plus-size fashion brand, Boutique+, in 500 stores and online this May.
WWE and Authentic Brands Group are taking the fitness and training brand Tapout to J.C. Penney with a brand-new apparel line in nearly 300 stores.
J. C. Penney has promoted John Tighe to executive vice president, chief merchant effective Oct. 1. He will report to chief executive officer Marvin Ellison.
Former American football player and media personality Michael Strahan has partnered with J.C. Penney to launch a new line of tailored menswear.
J.C. Penney and fashion designer Nicole Miller are celebrating the 10th anniversary of their partnership with a limited edition nicole by Nicole Miller collection.
J.C. Penney has teamed up with Disney to celebrate the upcoming live-action film Cinderella with a special line of products at its in-store Disney shop.
As the retail sector continues to evolve, brand licensors have to keep abreast of retail trends in order to maximize all opportunities.
The last three months have seen J.C. Penney backtrack on many of the dramatic changes it instituted under CEO Ron Johnson.
Current J.C. Penney cheif executive officer Ron Johnson has been replaced by Myron E. Ullman, who previously served as CEO of the company from 2004 to 2011.
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