Amazon has signed a multi-year, multi-million dollar production deal with American Girl to produce four live-action specials based on the Mattel doll brand.
Amazon recently published Elie’s Puzzle Pet Friends, the latest book of author and journalist Dom Serafini.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
King Features Syndicate and Fleischer Studios have joined forces with Amazon to launch an official e-shop for Betty Boop.
Women in Toys will recognize Ann Kearns of Sesame Workshop with its Lifetime Achievement Award and Eva Lorenz of Amazon as the Retailer of the Year.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Brick-and-mortars are alive and well, but for a number of different reasons.
U.K. design-a-doll brand Makies, one of the first safety-certified 3D printed toys at retail, is making its U.S. debut on Amazon.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.