Licensors, big and small are now looking beyond traditional brick-and-mortar to e-commerce and mobile commerce to reach fans, not only with exclusive merchandise, but with exclusive content as well.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
King Features Syndicate and Fleischer Studios have joined forces with Amazon to launch an official e-shop for Betty Boop.
Women in Toys will recognize Ann Kearns of Sesame Workshop with its Lifetime Achievement Award and Eva Lorenz of Amazon as the Retailer of the Year.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Brick-and-mortars are alive and well, but for a number of different reasons.
U.K. design-a-doll brand Makies, one of the first safety-certified 3D printed toys at retail, is making its U.S. debut on Amazon.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
Pre-orders for “Sonic Boom: Rise of Lyric” for the Wii U system from Amazon will include an exclusive luminous Sonic Boom character costume pack.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.