Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
In August, Nike, Jordan Brand and USA Basketball will host the third annual World Basketball Festival on the lakefront parks of Chicago, Ill.
Google has overtaken Apple to regain its position as the world’s most valuable brand, according to the annual BrandZ report.
The Global Retailing Conference convened in Tucson, Ariz., last month to discuss the future of retail. Most merchants agree: technology is the future and it’s here now.
Macy’s is continuing to grow its presence in the activewear market in an effort to enhance its appeal with Millennial consumers.
Macy’s has announced plans for a new summer patriotic campaign that will feature curated merchandise and themed events.
Nike has tapped the Middle East Licensing Company to represent its football clubs in the Middle East.
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