Nickelodeon & Viacom Consumer Products recognized the accomplishments of eight of its U.K. retail and licensing partners at its annual U.K. Achievement Awards.
Perfetti Van Melle has partnered with Greencore, an international manufacturer of convenience foods, to produce celebration cakes featuring the lollipop brand Chupa Chups.
Character World has partnered with the British retailer Asda to create an exclusive line licensed bedding for adults featuring characters from Star Wars, Marvel, My Little Pony and Care Bears.
Zodiak Kids will launch its re-branded range of “Mister Maker” products in more than 160 Asda stores this week.
U.K. supermarket Asda has tapped Entertainment One's Peppa Pig to play a key role in its “Baby and Toddler” event, kicking off this week.
Asda and the Mrs. Brown’s Boys brand broke a Guinness World Record last week, with the unveiling of the biggest onesie in the world.
Nickelodeon U.K. is taking the Teenage Mutant Ninja Turtles' fighting vehicle, the Shellraiser, on the road to 10 ASDA stores this month.
U.K. retailer ASDA has announced a new direct-to-retail deal with MGA Entertainment’s Little Tikes brand.
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