MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
This veteran toy executive, who founded MGA Entertainment in 1979 and built it into the largest private toy company in the world, discusses new strategies, new brands and, of course, licensing.
MGA Entertainment has launched a revamped website for the Little Tikes brand, as well as a new tagline.
Studio Licensing has signed more than 35 new deals for MGA Entertainment’s brands since first taking on the toy company in January.
U.K. retailer ASDA has announced a new direct-to-retail deal with MGA Entertainment’s Little Tikes brand.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.