In celebration of the upcoming New York Toy Fair, which begins Feb. 10, Toys 'R' Us has teamed up with Activision to give away a new Skylanders Giants character, Ninijini, months before it hits retail shelves.
Activision has unveiled the newest incarnation of its mega-popular Skylanders franchise: "Skylanders Swapforce."
Electronic accessories company Skinit has added to its roster of more than 450 brands, and plans to offer electronics cases as well as skins.
Sanrio continues to build the Mr. Men Little Miss licensing program in the U.K. with the announcement of two new deals for active toys and accessories.
Nickelodeon and Activision Publishing have teamed up in a new multi-year deal to create video games inspired by the series "Teenage Mutant Ninja Turtles."
To manage the swelling licensing programs for the Activision catalog, the company brought in Ashley Maidy, vice president, global licensing and partnerships, in 2011.
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
Mind Candy has unveiled plans for “Katsuma Unleashed,” the third Moshi Monsters video game.
Nickelodeon has signed Activision as the master video game licensee for SpongeBob SquarePants.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
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