License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
Executives from Activision, Beanstalk’s Tinderbox and Lima Sky will discuss new trends in entertainment licensing at Nuremberg Toy Fair tomorrow.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
Toys ‘R’ Us is prepping for the Oct. 13 release of Activision Publishing’s “Skylanders SWAP Force” with a line of exclusive figures and in-store events.
Activision and Penguin Young Readers Group are continuing their partnership with the addition of two new books.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
In its second quarter financial results Activision placed heavy emphasis on the growing power of Skylanders.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
To manage the swelling licensing programs for the Activision catalog, the company brought in Ashley Maidy, vice president, global licensing and partnerships, in 2011.
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
Mind Candy has unveiled plans for “Katsuma Unleashed,” the third Moshi Monsters video game.
Nickelodeon has signed Activision as the master video game licensee for SpongeBob SquarePants.
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