Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
"Skylanders Trap Team,” the newest iteration of Activision’s Skylanders franchise, is getting a dose of girl power with the new character Gearshift.
Penguin Children’s will introduce an augmented reality element in the newest title of its Skylanders licensing program.
Activision has teamed with IDW Publishing to publish the first-ever Skylanders comic book series.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
Executives from Activision, Beanstalk’s Tinderbox and Lima Sky will discuss new trends in entertainment licensing at Nuremberg Toy Fair tomorrow.
The deals and companies that shaped the licensing business in 2013 and were also among the most widely viewed.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
Activision and Penguin Young Readers Group are continuing their partnership with the addition of two new books.
Toys ‘R’ Us is prepping for the Oct. 13 release of Activision Publishing’s “Skylanders SWAP Force” with a line of exclusive figures and in-store events.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
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