Activision has big plans to expand from a gaming company into a full entertainment studio. Ashley Maidy, VP of global licensing and partnerships, talks about how they're going to do it.
The exclusive articles in this special issue of License! Global, the official publication of Licensing Expo, reflect the business trends that will shape the future of licensing.
Activision Publishing, a subsidiary of Activision Blizzard, will launch the new “Call of Duty” video game–“Call of Duty: Infinite Warfare”–worldwide, Nov. 4.
Following two key acquisitions, a major commitment to content development and various new licensing initiatives, Activision is shaping its future as a 360-degree global entertainment powerhouse.
To celebrate the five-year anniversary of “Skylanders,” Activision teamed with cake decorator Duff Goldman to create a life-sized cake for Goldman’s new show “Cake Masters.”
Activision has teamed with KontrolFreek, a gaming accessories company, to create new “Call of Duty”-themed gaming accessories.
Activision has partnered with several European entertainment and sports stars for seven customized “Skylanders SuperChargers” toys to benefit the Make-A-Wish foundation.
Activision, makers of the video game “Skylanders SuperChargers,” has teamed with the organization Autism Speaks to “Light it up Blue” with new toys to raise awareness for autism.
Activision kicked off 2016 with the introduction of a new character–the Birthday Bash Big Bubble Pop Fizz.
Sales of smart toys will reach $2.8 billion in hardware and app content revenues this year, according to new data from Juniper Research.
The U.K.’s video game retailer Game has teamed with Activision and rock website and online radio station TeamRock to mark the launch of "Guitar Hero Live."
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