MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
Licensees provide the backbone for some of the most successful licensed apparel collaborations. Here is a round-up of recent top news from leading apparel licensees.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Universal Partnerships & Licensing is collaborating with The LEGO Group to develop a new construction line for the upcoming film of Jurassic World.
Entertainment One Licensing is expanding Peppa Pig in the U.S. with the addition of five new licensing partners in the soft goods category.
Saban Brands is growing its Julius Jr. property with a new lineup of licensing partners.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
Accessory Innovations has released a collection of accessories featuring Universal’s Minions of Despicable Me 2 fame.
Accessory Innovations has unveiled an extensive lineup of accessories featuring Nickelodeon’s Teenage Mutant Ninja Turtles.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.