PopCap Games, a division of Electronic Arts, has appointed two new licensing agencies to represent its "Plants vs. Zombies" brand in the Nordics and Brazil.
Jazwares has debuted its 2015 toy portfolio at New York Toy Fair, with a diverse range of products including items for its newest licenses–Peppa Pig and "Terraria."
K'Nex is showcasing new additions to its Super Mario and Plants vs. Zombies building sets at New York Toy Fair.
Pedigree has inked a deal to create a new annual for PopCap Games' app brand Plants vs. Zombies, which is represented by Bulldog Licensing.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
The gaming brand “Plants vs. Zombies,” represented in Europe by Bulldog Licensing, has teamed up with Cookie Company for apparel.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
Apple released its list of the top apps of 2013 Tuesday, with many games that feature attached licensing programs making the list.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
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