Pedigree has inked a deal to create a new annual for PopCap Games' app brand Plants vs. Zombies, which is represented by Bulldog Licensing.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
The gaming brand “Plants vs. Zombies,” represented in Europe by Bulldog Licensing, has teamed up with Cookie Company for apparel.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
Apple released its list of the top apps of 2013 Tuesday, with many games that feature attached licensing programs making the list.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
PopCap Games, a division of Electronic Arts, has appointed Tycoon Enterprises to handle licensing for the app property “Plants vs. Zombies.”
Bulldog Licensing is honing in on its game, toy and entertainment brands this year at Brand Licensing Europe.
Bulldog Licensing has added two new U.K. licensees for Electronic Arts’ app brand Plants vs. Zombies.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.