Electronic Arts has teamed up with the Bruce Lee Foundation to bring the iconic martial artist to the upcoming video game “EA Sports UFC.”
Electronic Arts has lined up a full range of licensed products for the upcoming release of the much-anticipated new game “Titanfall.”
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
PopCap Games, a division of Electronic Arts, has appointed Tycoon Enterprises to handle licensing for the app property “Plants vs. Zombies.”
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
Electronic Arts and Hasbro have launched two new Monopoly-branded casino game apps.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
Bulldog Licensing has added two new U.K. licensees for Electronic Arts’ app brand Plants vs. Zombies.
EA Sports will not publish a 2015 version of its college football video game after an ongoing dispute with the NCAA.
Hasbro and Electronic Arts are continuing their relationship to bring Hasbro’s game brands to mobile platforms globally.
Electronic Arts’ studio DICE has tapped a full slate of licensees for its Battlefield video game brand in advance of the release of “Battlefield 4.”
Hasbro has released a new edition of Monopoly that challenges players to collect brands instead of property.
PopCap Games has tapped K’Nex for a line building toys based on its “Plants vs. Zombies” game apps.
“Plants vs. Zombies 2” has been downloaded nearly 25 million times since its Aug. 15 debut.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Character Options has unveiled the spring toy collection for Electronic Arts' app brand Plants vs. Zombies.
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