Sequential Brands Group is bringing its Ellen Tracy brand to Europe through an exclusive deal with retailer House of Fraser.
Sequential Brands Group is marking the 65th anniversary of the Ellen Tracy brand with expanded distribution in a number of categories and a global marketing campaign.
Sequential Brands Group has launched several initiatives for Ellen Tracy that include expansion into new territories and categories.
Sequential Brands Group will exhibit for the first time at this year’s Licensing Expo, which will take place June 18-20.
Sequential Brands Group has acquired the IP management company that owns lifestyle brands Ellen Tracy and Caribbean Joe.
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