Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
The Pokémon Company International has tapped Sun City for Pokémon-branded apparel in Europe.
Activision has announced plans for an exclusive version of the upcoming game “Skylanders SWAP Force” for the Nintendo 3DS.
Mondo has created a limited edition DuckTales poster series in partnership with Disney.
Sony Computer Entertainment Europe has signed a multi-property licensing agreement with the apparel brand Insert Coin.
BBC Worldwide and Legacy Games are bringing 18th century writer Jane Austen into the 21st century with a new PC game.
Anuman Interactive is planning a series of new games based on the books of Agatha Christie.
Disney hosted a digital parade in London last week to celebrate the launch of Disney Infinity in the U.K.
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
d-Rights and Nelvana Enterprises have tapped Rising Star Games for the first-ever Beyblade game or Nintendo 3DS.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
British retailer John Lewis will host a Mario-themed Nintendo event in London featuring the voice actor who plays Mario.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
McFarlane Toys has signed on to create a line action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Namco Bandai has teamed up with Poetic Gem for a range of nightwear featuring the classic video game “Pac-Man.”
Namco Bandai Games America has announced that the newest addition to the Power Rangers video game series.
FIFA has extended its video game licensing agreement with EA Sports until 2022.
Activision Publishing has more than doubled its portfolio of licensees in less than one year for Skylanders and Call of Duty.
Razor USA is teaming up with Scarab Entertainment for mobile, social and console video games based on the scooter brand.
TNT has inked a new deal with video game publisher Little Orbit to bring its TV series “Falling Skies” to consoles.
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