Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Nintendo of America has teamed up with Jakks Pacific for a line of toys and costumes based on Nintendo's library of classic character including Mario, Donkey Kong, Princess Peach and Zelda.
VIZ Media Europe has added two new licensees for the Japanese video game and TV series Inazuma Eleven.
SEGA Europe has partnered with TVMania for a new range of Sonic the Hedgehog apparel and accessories in the G/A/S territories.
Mega Brands is showcasing two new construction lines at Toy Fair this year featuring Mattel's Hot Wheels and Microsoft Studios' Halo.
Nickelodeon and Activision Publishing have teamed up in a new multi-year deal to create video games inspired by the series "Teenage Mutant Ninja Turtles."
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