Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Ubisoft is planning a video game based on Columbia Pictures’ and Sony Pictures Animation’s upcoming film The Smurfs 2.
Activision has partnered with Magic Choc for a range of Skylanders novelty chocolate model making kits.
Activision Publishing has signed with Nordic Licensing Company to extend the reach of the Skylanders brand in the Nordic region.
Cartoon Network Enterprises has teamed up with D3Publisher for a series of video games based on its animated comedy “Regular Show.”
Accessories 4 Technology has signed on to feature the digital brand Plants vs. Zombies on a range of gaming peripherals.
WizKids/NECA and MFV have announced the newest iteration of their TabApp gaming system, which will include DC Comics Super Heroes.
The “Disney Insider” blog has debuted a first look at the new Disney Infinity gaming system.
Paramount Pictures has tapped the original Captain Kirk, William Shatner, to promote “Star Trek: The Video Game.”
Video game publisher Konami Digital Entertainment has appointed Sandra Arcan as senior manager of licensing and merchandising, EMEA.
Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.
Activision Publishing has more than doubled its portfolio of licensees in less than one year for Skylanders and Call of Duty.
Razor USA is teaming up with Scarab Entertainment for mobile, social and console video games based on the scooter brand.
TNT has inked a new deal with video game publisher Little Orbit to bring its TV series “Falling Skies” to consoles.
Stan Lee has joined the cast of the upcoming video game “LEGO Marvel Super Heroes.”
Mind Candy and Activision Publishing have released the newest Moshi Monsters console video game in the U.K. featuring the character Katsuma.
Sony Computer Entertainment Europe has tied up a multi-property partnership with Bioworld Europe for apparel and accessories.
41 Entertainment and BBC International are teaming up to bring PAC-MAN and the Ghostly Adventures footwear to the U.S. and Canada.
The Walt Disney Company has tapped Electronic Arts to create an array of games based on Star Wars.
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