The National Basketball Association has expanded its global licensing partnership with New Era, making the brand the official authentic headwear provider for the NBA, WNBA and NBA D-League.
Mexican soccer club Chivas Guadalajara has partnered with New Era to create and distribute a range of hats featuring the team.
AEG has appointed New Era as the founding partner and exclusive headwear provider to L.A. Live, an entertainment complex in Los Angeles, Calif.
Licensed retailer LIDS Sports Group and headwear manufacturer New Era have partnered with the country music band Old Dominion for a design contest and new headwear.
Disney Consumer Products and Marvel are following up this weekend’s debut of the new Ant-Man film with a cross-category product assortment from best-in-class licensees.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
Marvel Entertainment has signed a trio of new apparal partners for next summer’s film Marvel’s Guardians of The Galaxy.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
New Era and Major League Baseball have announced plans for a commemorative cap in honor of the U.S. Armed Forces.
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