Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
Marvel Entertainment has signed a trio of new apparal partners for next summer’s film Marvel’s Guardians of The Galaxy.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
New Era and Major League Baseball have announced plans for a commemorative cap in honor of the U.S. Armed Forces.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.