With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
Invizimals: The Alliance and Invizimals: A Tale of Two Dimensions are now available on the digital platforms iTunes and PlayStation Network.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
Ubisoft has partnered with Sony Computer Entertainment to bring some of its top games and major franchises to the PlayStation4 in China.
Diamond Select Toys has partnered with Bioware to create a line of Minimates mini-figures for the video game franchise "Mass Effect."
Telltale Games and HBO Global Licensing have released the first of six episodes in "Game of Thrones: A Telltale Games Series."
Rocklove has released new jewelry lines based on two popular video games–Bethesda Game Studio's "Skyrim" and BioWare's "Dragon Age."
The TV series "Invizimals, a transmedia production based on the PlayStation video game franchise, is making its debut on the small screen this month.
Knockout Licensing has added two new licensees for Guru Studio’s animated preschool series “Justin Time”–CafePress and LeapFrog.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
Disney Interactive and Disney Channel have teamed with Little Orbit to develop video games based on Planes: Fire & Rescue and the tween telenovela “Violetta.”
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Already available on XBox One and PC, the video game "Plants vs. Zombies: Garden Warfare" arrives on Playstation4 this month, with a toy line following in September.
Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
SEGA’s Sonic the Hedgehog is getting a fresh look this year in a new multi-platform franchise strategy called Sonic Boom.
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