License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
The “Disney Insider” blog has debuted a first look at the new Disney Infinity gaming system.
The Walt Disney Company has tapped Electronic Arts to create an array of games based on Star Wars.
Pedigree Books is adding Sonic the Hedgehog to its lineup of 2013 gaming and new media annuals, in a new partnership with SEGA Europe.
Konami has signed a deal to bring Argentinian Football Association teams to its “Pro Evolution Soccer” video game.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
The third installment Activision Publishing’s Skylanders franchise arrived on shelves in the U.S. Sunday.
Microsoft’s new gaming system Xbox One hits store shelves in 13 markets worldwide Friday.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
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