This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Internet media company Kabam has released its free-to-play game “Fast & Furious 6: The Game” on Facebook, under an agreement with Universal Partnerships & Licensing.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
Mind Candy founder Michael Acton Smith is stepping down as chief executive officer of the company to take on a more creative role.
U.S. restaurant chain Denny’s and video game publisher Atari are bringing back some classic games with a dining theme.
Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
BBC Worldwide and Legacy Games are bringing 18th century writer Jane Austen into the 21st century with a new PC game.
BRB Internacional is bringing the new TV series “Invizimals” to MIPJunior and MIPCOM this year.
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Rainmaker Entertainment is planning a theatrical film, Sly Cooper, based on the PlayStation video game franchise.
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Nickelodeon has tapped Jakks Pacific for a line of specialty figures and toys in the U.S. based on "Teenage Mutant Ninja Turtles.”
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
Brand licensing execs should look to new forms of content engagement for the next big IP.
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