Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The British Academy of Film and Television Arts announced the winners of the annual British Academy Children’s Awards Sunday in London.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
Two video games for SEGA's new Sonic the Hedgehog brand, Sonic Boom, have launched at retailers across the U.S.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Mezco Toyz has entered into an agreement with Warner Bros. to create a new series of collectibles based on the video game franchise Mortal Kombat.
Skylanders, the kids video game that brings physical toys to life, will debut its first-ever balloon at the 88th Annual Macy’s Thanksgiving Day Parade.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Egmont U.K. is planning a new monthly magazine based on Disney’s interactive video game Disney Infinity that will debut in February.
Electronic Arts has lined up a full range of licensed products for the upcoming release of the much-anticipated new game “Titanfall.”
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Dynamite Entertainment has partnered with Ubisoft for a comic book series based on the “Tom Clancy's Splinter Cell” video game franchise.
Bandai Namco Games U.K. has announced that the “Pac-Man and the Ghostly Adventures 2” video game will be available in October in the U.K.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
HBO Global Licensing has signed a new partnership with Telltale Games to create an interactive episodic game series based on “Game of Thrones.”
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