License! Global takes a look at trends in the global toy market that will influence retail sales and how children play in 2016.
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm will release “LEGO: Star Wars: The Force Awakens” this summer as the newest addition to the LEGO video game franchise.
WWE and 2K have extended their video game partnership that grants 2K the worldwide rights to develop and publish WWE video games across all major platforms and distribution channels.
Warner Bros. Interactive Entertainment, TT Games, the LEGO Group and Marvel Entertainment have joined forces to launch the new video game “LEGO Marvel’s Avengers.”
Activision Publishing and PlatinumGames have partnered to create the new third-person video game “Teenage Mutant Ninja Turtles: Mutants in Manhattan.”
Vandor has released a collection of 102 new products that feature seven new licenses in the TV, movie and retro gaming categories as well as seven new product formats.
Warner Brothers Interactive Entertainment will release five expansion packs for the video game “LEGO Dimensions” based on Ghostbusters, DC Comics, “Doctor Who,” Back to the Future and "LEGO Ninjago."
In celebration of Pokémon’s 20th anniversary, the Pokémon Company International will is telling fans to “Train On” with new products and events throughout the year.
Activision kicked off 2016 with the introduction of a new character–the Birthday Bash Big Bubble Pop Fizz.
Lionsgate has partnered with Animoca Brands and Splash Entertainment to produce two mobile games for its upcoming film Norm of the North.
Bandai Namco has partnered with Spreadshirt to produce a wide range of merchandise featuring its top entertainment franchises including Pac-Man, Tekken, Galaga and Tales of.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Nintendo has teamed up with Universal Parks & Resorts to bring its iconic characters and games to life in a series of new theme park experiences.
Ubisoft is planning new consumer products for “Assassin’s Creed Syndicate,” the latest installment in the "Assassin’s Creed" video game franchise.
Novelty retailer Spencer's will carry a “Batman: Arkham Knight”-inspired clothing collection to coincide with the video game launch.
Warner Bros. Interactive Entertainment will release "LEGO Marvel’s Avengers" will be available Jan. 26, 2016 in North America and Jan. 29, 2016 in Europe.
The Tetris Company has teamed with Vandor to create a line of branded home and lifestyle merchandise.
Sony Computer Entertainment Europe will be showcasing new licensing opportunities for the upcoming video game “Uncharted 4: A Thief’s End” at BLE this October.
The Powell Group has brokered a partnership between IDW Publishing and Stompy Bot Productions for games featuring the comic book series Locke & Key.
U.K.-based Egmont publishing has snapped up the rights for two “Halo” books from 343 Industries and Microsoft.
Activision Publishing has extended its partnerships with General Mills and Crayola for its Skylanders brand and unveiled new "Trap Team" toys.
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