Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
The Simpsons have arrived on the Xbox in a new "Minecraft" content pack for Xbox 360 and Xbox One.
Universal Partnerships & Licensing has teamed with Xbox to bring the Fast & Furious film franchise to the video game "Forza Horizon 2."
Lionsgate has invested in game developer and publisher Telltale Games as part of the studio's content diversification initiative.
Jakks Pacific has secured the master toy rights for Legendary's film treatment of the video game franchise Warcraft, hitting theaters March 11, 2016.
Jazwares has debuted its 2015 toy portfolio at New York Toy Fair, with a diverse range of products including items for its newest licenses–Peppa Pig and "Terraria."
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
K'Nex is showcasing new additions to its Super Mario and Plants vs. Zombies building sets at New York Toy Fair.
The Coop is showcasing its licensed lines at New York Toy Fair including new products for AMC's "The Walking Dead," "Star Trek: The Original Series" and "Halo."
LEGO Systems, the North American division of the LEGO Group, is celebrating its 10th consecutive year of U.S. sales growth at New York Toy Fair this weekend.
K’Nex has released the first line of building toys based on Respawn Entertainment’s upcoming video game “Titanfall.”
Bandai Namco Games Europe is planning a new video game for Nintendo 3DS based on Viz Media’s anime property, Tenkai Knights.
TextPride has developed new digital content for SEGA, MGM, Hearst and a host of other entertainment brands.
Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
BBC Worldwide is partnering with Microsoft Studios and Mojang to bring Doctor Who to "Minecraft: Xbox 360 Edition."
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Ubisoft has partnered with Sony Computer Entertainment to bring some of its top games and major franchises to the PlayStation4 in China.
Sony Computer Entertainment and Sony Network Entertainment International are combining their PlayStationNetwork and Sony Entertainment Network platforms.
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