With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
Invizimals: The Alliance and Invizimals: A Tale of Two Dimensions are now available on the digital platforms iTunes and PlayStation Network.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
Ubisoft has partnered with Sony Computer Entertainment to bring some of its top games and major franchises to the PlayStation4 in China.
Diamond Select Toys has partnered with Bioware to create a line of Minimates mini-figures for the video game franchise "Mass Effect."
Telltale Games and HBO Global Licensing have released the first of six episodes in "Game of Thrones: A Telltale Games Series."
Rocklove has released new jewelry lines based on two popular video games–Bethesda Game Studio's "Skyrim" and BioWare's "Dragon Age."
The TV series "Invizimals, a transmedia production based on the PlayStation video game franchise, is making its debut on the small screen this month.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Sony Computer Entertainment Europe has partnered with 3A for a line of limited edition figurines based on the “Killzone” video game franchise.
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
For the first time, Activision will bring the full console experience of its kids' game and action figure line, Skylanders, to tablets.
PQube and Scarab Entertainment will release "Hello Kitty & Sanrio Friends 3D Racing" on Nintendo 3DS systems this winter in Europe.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
Rainmaker Entertainment is planning a theatrical film, Sly Cooper, based on the PlayStation video game franchise.
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