An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
SEGA has tapped U.K. fashion label Drop Dead to create a new range of apparel and accessories featuring “Sonic the Hedgehog.”
Video game merchandise specialist Merchoid, under license from Hasbro and Square Enix, will release a “Final Fantasy VII” Monopoly board game in April 2017.
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm have released “LEGO: Star Wars: The Force Awakens” as the newest addition to the LEGO video game franchise.
Warner Bros. and Mojang, the Stockholm, Sweden-based parent company of the popular video game “Minecraft,” announced the Minecraft movie will be released on May 24, 2019 in 3D and IMAX.
Performance Designed Products has unveiled a number of new video game accessories for the NFL, Harmonix, Electronic Arts and Sony’s PlayStation.
Travian Games and ArtCraft Entertainment have joined forces to launch the multiplayer game “Crowfall” in Europe, Brazil and MENA.
Viacom has partnered with a number of licensees to create new merchandise for its Comedy Central program, “South Park,” which is celebrating its 20th anniversary next year.
In celebration of Sonic’s 25th anniversary, SEGA has revealed a selection of exclusive items that will be given to guests of a special fan celebration at the House of Blues during San Diego Comic Con, July 22.
FremantleMedia North America has tapped a number of licensees to expand the “Baywatch” brand.
Endemol Shine North America has revealed a slate of new properties and licensees across the U.S., Canada and Mexico.
Activision Publishing and Peanuts Worldwide are planning an original video game inspired by upcoming The Peanuts Movie, which will arrive in theaters this fall.
In celebration of the 40th anniversary of Motörhead, the group has teamed with Haemimont Games to create a branded video game.
Target has unveiled its annual Top Toys list, highlighting the playthings that will be most in-demand this holiday season.
Sony Computer Entertainment America is signed a raft of new partners for the PlayStation brand and its other IP around the world.
Activision Publishing has launched the new game "Skylanders SuperChargers" on iPhone, iPod touch, iPad and the new Apple TV.
Activision kicked off 2016 with the introduction of a new character–the Birthday Bash Big Bubble Pop Fizz.
Activision, makers of the video game “Skylanders SuperChargers,” has teamed with the organization Autism Speaks to “Light it up Blue” with new toys to raise awareness for autism.
Activision has teamed with KontrolFreek, a gaming accessories company, to create new “Call of Duty”-themed gaming accessories.
Activision Publishing, a subsidiary of Activision Blizzard, will launch the new “Call of Duty” video game–“Call of Duty: Infinite Warfare”–worldwide, Nov. 4.
Square Enix has partnered with Gumi to co-develop and launch “Final Fantasy Brave Exvius” on iOS and Android.
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