Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Sony Computer Entertainment Europe has signed a deal with GB Eye for a range of posters and gifts based on multiple titles in its portfolio.
Sony Computer Entertainment Europe is developing a licensing program for “DriveClub,” its new racing title arriving exclusively on PlayStation4 today.
Activision Publishing's “Skylanders Trap Team" has officially launched at major retailers across the U.S.
Konami Digital Entertainment has secured the individual licenses of 21 Brazilian club teams for its upcoming video game "Pro Evolution Soccer 2015."
Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
NECA has partnered with 343 Industries for a new global merchandise program featuring the “Halo” video game franchise.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
SEGA’s Sonic the Hedgehog is getting a fresh look this year in a new multi-platform franchise strategy called Sonic Boom.
K’Nex has released the first line of building toys based on Respawn Entertainment’s upcoming video game “Titanfall.”
Bandai Namco Games Europe is planning a new video game for Nintendo 3DS based on Viz Media’s anime property, Tenkai Knights.
TextPride has developed new digital content for SEGA, MGM, Hearst and a host of other entertainment brands.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Cartoon Network Enterprises has teamed with Bandai Namco Games Europe and Little Orbit for the third installment in the "Adventure Time" video game franchise.
Sony Computer Entertainment Europe is looking to cement the perception of the company as a major licensing player.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.