License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Wild Pumpkin Licensing has signed on to represent Bubble Gum Interactive’s online kids’ world “Space Heroes Universe!.”
The annual gaming convention Electronic Entertainment Expo opened its doors in Los Angeles, Calif., Tuesday.
DTI has signed an agreement with SEGA of America to include SEGA’s top games in its in-flight airline entertainment platforms.
Majesco Entertainment Company has released its new console game “Phineas and Ferb: Quest for Cool Stuff.”
The Pokémon Company International has tapped Sun City for Pokémon-branded apparel in Europe.
DCD Publishing has signed a new deal with Reward Studios to bring its digital brand Magic Belles to gaming consoles.
NECA has partnered with 343 Industries for a new global merchandise program featuring the “Halo” video game franchise.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
SEGA’s Sonic the Hedgehog is getting a fresh look this year in a new multi-platform franchise strategy called Sonic Boom.
Namco Bandai has teamed up with Poetic Gem for a range of nightwear featuring the classic video game “Pac-Man.”
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