As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.
Hasbro has extended its partnership with DeNA for a series of new mobile games based on G.I. Joe and Dungeons & Dragons.
Microsoft announced two new content partnerships with Steven Spielberg and the NFL.
SEGA Europe is extending the reach of its “Total War” video games in a new deal for novels based on the franchise.
SEGA has announced an exclusive partnership with Nintendo for the Sonic the Hedgehog franchise.
Namco Bandai Games Europe is returning Pac-Man to his roots with plans for a new video game.
Warner Bros. Interactive Entertainment and The LEGO Group have announced plans for a new LEGO Friends video game.
Turner CN Enterprises has teamed up with D3Publisher for the video game “Ben 10 Omniverse 2.”
FIFA has extended its video game licensing agreement with EA Sports until 2022.
The Walt Disney Company has tapped Electronic Arts to create an array of games based on Star Wars.
Comedy brand CollegeHumor has released its first video game for Nintendo 3DS featuring its BearShark brand.
DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.
Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.
Atlantyca Entertainment has signed a deal with the California-based manufacturer MerryMakers for a line of plush dolls and toys featuring Geronimo Stilton in North America.
DreamWorks Animation has appointed Spin Master as the worldwide master toy partner for its Dragons franchise, which includes a TV series and an upcoming feature film sequel.
U.S. toy manufacturer Kids Preferred has acquired the Bunnies By The Bay luxury children's brand.
Last year Oreo conquered Antarctica, now the cookie company is taking on the universe with a new app created as part of its collaboration with Mondolez and Nokia.
U.K. retailer ASDA has announced a new direct-to-retail deal with MGA Entertainment’s Little Tikes brand.
Chillingo, an independent games publisher and division of Electronic Arts, is partnering with Peanuts Worldwide to develop a new “Snoopy Coaster” app.
ZeptoLab U.K. and ITV Studios Global Entertainment have appointed a series of new agents for “Cut the Rope.”
NECA has unveiled its new line of toys featuring Hello Kitty and other top Sanrio characters.
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