With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
Invizimals: The Alliance and Invizimals: A Tale of Two Dimensions are now available on the digital platforms iTunes and PlayStation Network.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
Ubisoft has partnered with Sony Computer Entertainment to bring some of its top games and major franchises to the PlayStation4 in China.
Diamond Select Toys has partnered with Bioware to create a line of Minimates mini-figures for the video game franchise "Mass Effect."
Telltale Games and HBO Global Licensing have released the first of six episodes in "Game of Thrones: A Telltale Games Series."
Rocklove has released new jewelry lines based on two popular video games–Bethesda Game Studio's "Skyrim" and BioWare's "Dragon Age."
The TV series "Invizimals, a transmedia production based on the PlayStation video game franchise, is making its debut on the small screen this month.
Electronic Arts has lined up a full range of licensed products for the upcoming release of the much-anticipated new game “Titanfall.”
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Dynamite Entertainment has partnered with Ubisoft for a comic book series based on the “Tom Clancy's Splinter Cell” video game franchise.
Bandai Namco Games U.K. has announced that the “Pac-Man and the Ghostly Adventures 2” video game will be available in October in the U.K.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Knockout Licensing has added two new licensees for Guru Studio’s animated preschool series “Justin Time”–CafePress and LeapFrog.
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