Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Sony Computer Entertainment Europe has signed a deal with GB Eye for a range of posters and gifts based on multiple titles in its portfolio.
Sony Computer Entertainment Europe is developing a licensing program for “DriveClub,” its new racing title arriving exclusively on PlayStation4 today.
Activision Publishing's “Skylanders Trap Team" has officially launched at major retailers across the U.S.
Konami Digital Entertainment has secured the individual licenses of 21 Brazilian club teams for its upcoming video game "Pro Evolution Soccer 2015."
Toys ‘R’ Us stores worldwide and Toysrus.com will launch the latest extension in Activision’s Skylanders franchise, "Skylanders Trap Team, Oct. 5.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
The Penguin Children’s imprint Puffin is planning a range of books for Disney’s new Infinity gaming platform.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
Microsoft Studios has acquired the rights to the Gears of War video game franchise from Epic Games.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Disney XD Canada will debut a new live-action news-style show that takes viewers inside the world of gaming Monday.
Rebellion has teamed with NextGen Gaming for online and mobile slots and bingo games featuring 2000 AD’s comic book character Judge Dredd.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Customers who pre-order one of SEGA’s upcoming "Sonic Boom" video games from Gamestop will get an exclusive figure by Tomy.
Rovio Entertainment and Activision Publishing have launched their mobile game, “Angry Birds Star Wars,” on home and hand-held video gaming systems.
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