An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
SEGA has revealed two new “Sonic the Hedgehog” video games for 2017–“Sonic Mania” and an untitled original game.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Level-5 abby has announced a raft of new “Yo-Kai Watch” merchandise that will hit shelves for the back-to-school season.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Atlantyca Entertainment has expanded its partnership with Nintendo to feature Atlantyca’s “Thea Sisters” brand on a variety of themes for Nintendo 3DS and 2DS systems.
SEGA has tapped U.K. fashion label Drop Dead to create a new range of apparel and accessories featuring “Sonic the Hedgehog.”
Video game merchandise specialist Merchoid, under license from Hasbro and Square Enix, will release a “Final Fantasy VII” Monopoly board game in April 2017.
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm have released “LEGO: Star Wars: The Force Awakens” as the newest addition to the LEGO video game franchise.
Activision Publishing is venturing into the world of trading card games with plans for the new mobile card battle game, "Skylanders Battlecast."
Ubisoft has launched a new platform for fans of its "Assassin's Creed" franchise called the Assassin’s Creed Council.
Rising Star Games will launch three new Hello Kitty titles for Nintendo platforms in November in the U.K.
Sales of smart toys will reach $2.8 billion in hardware and app content revenues this year, according to new data from Juniper Research.
Warner Brothers Interactive Entertainment will release five expansion packs for the video game “LEGO Dimensions” based on Ghostbusters, DC Comics, “Doctor Who,” Back to the Future and "LEGO Ninjago."
Nintendo will release a new Nintendo 3DS game featuring video game characters Mario and Sega’s Sonic in an Olympics-themed setting this spring across Europe.
2K will celebrate the Lakers’ Kobe Bryant by featuring the 18-time NBA All-Star on the cover of the video game “NBA 2K17 Legend Edition.”
This year, SEGA is marking a milestone anniversary for its Sonic the Hedgehog franchise.
Bandai Namco Entertainment Europe will launch the new video game “Dragon Ball Xenoverse 2” in the EMEA and Australasia regions.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have expanded the “LEGO Dimensions” video game with 16 new entertainment properties.
©2016 UBM. All rights reserved. A UBM Company.