This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Internet media company Kabam has released its free-to-play game “Fast & Furious 6: The Game” on Facebook, under an agreement with Universal Partnerships & Licensing.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
Mind Candy founder Michael Acton Smith is stepping down as chief executive officer of the company to take on a more creative role.
U.S. restaurant chain Denny’s and video game publisher Atari are bringing back some classic games with a dining theme.
Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
In its second quarter financial results Activision placed heavy emphasis on the growing power of Skylanders.
Anuman Interactive is planning a series of new games based on the books of Agatha Christie.
GameMill Publishing has announced plans to release the video game “Disney Frozen: Olaf's Quest” Nov. 12, in advance of the film's premiere.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Sony Computer Entertainment Europe has partnered with 3A for a line of limited edition figurines based on the “Killzone” video game franchise.
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.