An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Character World will launch a new bedding and accessory range featuring Pokémon after the recent launch of the mobile game, “Pokémon Go.”
Merchoid, an online video game merchandise retailer, will release a new, officially licensed “Zelda” dress that is based on Link’s classic look.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
SEGA has revealed two new “Sonic the Hedgehog” video games for 2017–“Sonic Mania” and an untitled original game.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Level-5 abby has announced a raft of new “Yo-Kai Watch” merchandise that will hit shelves for the back-to-school season.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Atlantyca Entertainment has expanded its partnership with Nintendo to feature Atlantyca’s “Thea Sisters” brand on a variety of themes for Nintendo 3DS and 2DS systems.
Ubisoft and Signal Studios have launched the new video game "Toy Soldiers: War Chest," which stars a range of iconic childhood toys and action figures.
The Pokémon Company has collaborated with mobile game developer Niantic and Nintendo to bring its franchise to smartphones with the upcoming app "Pokémon Go."
Activision Publishing has teamed with Pacific Cycle, a brand of Dorel Industries, for a line of bikes and scooters featuring the "Skylanders" brand.
Little Orbit and Bandai Namco Entertainment Europe have released the new video game "Adventure Time: Finn and Jake Investigations."
Lionsgate has partnered with Animoca Brands and Splash Entertainment to produce two mobile games for its upcoming film Norm of the North.
Custom merchandise company Ginder Factory has partnered with video game developer Capcom to launch new customizable “Monster Hunter” prints.
Square Enix has revealed that “Final Fantasy XV” will be released worldwide, Sept. 30, as well as announced a series of large-scale projects including a movie, anime series and mobile app.
Daybreak Game Company has launched the multiplayer online game “DC Universe Online” on Xbox One.
Nintendo and Level-5 will launch the “Yo-Kai Watch 2” video game in the U.S. exclusively for the Nintendo 3DS family of systems, Sept. 30.
Nintendo and Aardman have joined forces to feature “Shaun the Sheep” on Nintendo’s “Super Mario Marker” video game for Wii U.
©2016 UBM. All rights reserved. A UBM Company.