License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Activision Publishing has signed with Nordic Licensing Company to extend the reach of the Skylanders brand in the Nordic region.
Turner CN Enterprises has teamed up with D3Publisher for the video game “Ben 10 Omniverse 2.”
Educational game maker JumpStart has launched a new online game based on DreamWorks Animation's How To Train Your Dragon.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
GameMill Publishing has released “Cloudy with a Chance of Meatballs 2” for Nintendo 3DS and Nintendo DS.
Activision Publishing and Marvel Entertainment are planning a follow-up Spider-Man video game for spring 2015.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
Disney Interactive has announced the winners of its Heroes vs. Villains Toy Box challenge.
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