An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Character World will launch a new bedding and accessory range featuring Pokémon after the recent launch of the mobile game, “Pokémon Go.”
Merchoid, an online video game merchandise retailer, will release a new, officially licensed “Zelda” dress that is based on Link’s classic look.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
SEGA has revealed two new “Sonic the Hedgehog” video games for 2017–“Sonic Mania” and an untitled original game.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Level-5 abby has announced a raft of new “Yo-Kai Watch” merchandise that will hit shelves for the back-to-school season.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Atlantyca Entertainment has expanded its partnership with Nintendo to feature Atlantyca’s “Thea Sisters” brand on a variety of themes for Nintendo 3DS and 2DS systems.
Konami Digital Entertainment has released the first-ever Yu-Gi-Oh! game for PlayStation4 and on Xbox One.
Mattel is planning two new video games for its Barbie and Monster High franchises.
The latest iteration of Activision Publishing's "Skylanders" toys-to-life video game franchise, "Skylanders SuperChargers," launched in North America Sunday.
Striker Entertainment has been tapped to represent Scottgames’ “Five Nights at Freddy’s” horror video game franchise for licensing.
Home goods licensee Vandor will introduce 102 new products in 2016 featuring seven new licenses including "Tetris," Captain America: Civil War and Princess Bride.
Sanrio and Bergsala Lightweight have released a new game for Nintendo 3DS titled “Hello Kitty’s Magic Apron.”
SEGA of America will release a new “Sonic Boom”-themed video game. “Sonic Boom: Fire & Ice,” created exclusively for Nintendo 3DS, will hit retailers Sept. 27 in honor of the character’s 25th anniversary.
Nintendo has tapped the Good Smile Company for the worldwide release of the Nendoroid Zelda: The Wind Waker HD Ver.
The Pokémon Company International has unveiled the first details of “Pokémon Sun” and “Pokémon Moon,” two new video games that will launch Nov. 18 in the U.S. and Nov. 23 in Europe.
Bandai Namco Entertainment has partnered with Hipster Whale and 3 Sprockets to release the mobile game “Pac-Man 256” on gaming consoles in honor of the brand’s 36th anniversary.
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