Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
Two video games for SEGA's new Sonic the Hedgehog brand, Sonic Boom, have launched at retailers across the U.S.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Mezco Toyz has entered into an agreement with Warner Bros. to create a new series of collectibles based on the video game franchise Mortal Kombat.
Skylanders, the kids video game that brings physical toys to life, will debut its first-ever balloon at the 88th Annual Macy’s Thanksgiving Day Parade.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Ubisoft, with apparel company Design By Humans, recently announced the grand prize winners for a t-shirt design contest tying in with “Assassin's Creed Unity.”
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Sony Pictures and director Chris Columbus are working with some of the 1980’s most iconic video game brands for the upcoming animated film Pixels.
Nintendo is following in the footsteps of Activision’s Skylanders and Disney’s Infinity with plans for its own interactive figure platform.
Sony Pictures Entertainment and Marza Animation Planet are developing a film based on the Sonic the Hedgehog video game series.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
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