With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Sony Computer Entertainment and Sony Network Entertainment International are combining their PlayStationNetwork and Sony Entertainment Network platforms.
Microsoft Studios has given U.S. toymaker Jakks Pacific the rights to its video game property Halo for action figures and costumes.
Video and social gaming executive Steven Chiang has been named to the board of The Topps Company.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
"Minecraft" will soon be getting the Springfield treatment with a new The Simpsons-branded content pack in the video game.
Nickelodeon U.K. has launched the first episode of a new online adventure game series, called "SpongeBob QuestPants."
David Haddad has been promoted to executive vice president and general manager of Warner Bros. Interactive Entertainment.
The Pokémon Company International has hired Monika Salazar as its new director of licensing.
Nickelodeon has tapped Activision Publishing for a new video game based on the SpongeBob SquarePants brand, "SpongeBob HeroPants."
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Ubisoft and Sony Pictures Entertainment are teaming up to develop a full-length feature film based on Ubisoft’s Rabbids brand.
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
Retro gaming company Atari, has partnered with Pariplay to launch Atari's video game brands across real-money gambling formats.
"Skylanders Trap Team,” the newest iteration of Activision’s Skylanders franchise, is getting a dose of girl power with the new character Gearshift.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Microsoft has acquired Stockholm-based game developer Mojang and its iconic “Minecraft” franchise for $2.5 billion.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
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