This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Internet media company Kabam has released its free-to-play game “Fast & Furious 6: The Game” on Facebook, under an agreement with Universal Partnerships & Licensing.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
Mind Candy founder Michael Acton Smith is stepping down as chief executive officer of the company to take on a more creative role.
U.S. restaurant chain Denny’s and video game publisher Atari are bringing back some classic games with a dining theme.
Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
GameMill Publishing has released “Cloudy with a Chance of Meatballs 2” for Nintendo 3DS and Nintendo DS.
Activision Publishing and Marvel Entertainment are planning a follow-up Spider-Man video game for spring 2015.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
Disney Interactive has announced the winners of its Heroes vs. Villains Toy Box challenge.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
Electronic Arts has teamed up with the Bruce Lee Foundation to bring the iconic martial artist to the upcoming video game “EA Sports UFC.”
The gaming brand “Plants vs. Zombies,” represented in Europe by Bulldog Licensing, has teamed up with Cookie Company for apparel.
SEGA is updating its phenomenallysuccessful Sonic the Hedgehog character for a new generation of gamers.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.