Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
Two video games for SEGA's new Sonic the Hedgehog brand, Sonic Boom, have launched at retailers across the U.S.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Mezco Toyz has entered into an agreement with Warner Bros. to create a new series of collectibles based on the video game franchise Mortal Kombat.
Skylanders, the kids video game that brings physical toys to life, will debut its first-ever balloon at the 88th Annual Macy’s Thanksgiving Day Parade.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Ubisoft, with apparel company Design By Humans, recently announced the grand prize winners for a t-shirt design contest tying in with “Assassin's Creed Unity.”
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
SEGA’s Sonic the Hedgehog is getting a fresh look this year in a new multi-platform franchise strategy called Sonic Boom.
K’Nex has released the first line of building toys based on Respawn Entertainment’s upcoming video game “Titanfall.”
Bandai Namco Games Europe is planning a new video game for Nintendo 3DS based on Viz Media’s anime property, Tenkai Knights.
TextPride has developed new digital content for SEGA, MGM, Hearst and a host of other entertainment brands.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
Cartoon Network Enterprises has teamed with Bandai Namco Games Europe and Little Orbit for the third installment in the "Adventure Time" video game franchise.
Sony Computer Entertainment Europe is looking to cement the perception of the company as a major licensing player.
McFarlane Toys has signed on to create a line action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.