Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Atari, in partnership with FlowPlay, has launched the social casino game "Atari Jackpots," which brings casino-style play to an online, multi-player game.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Sony Computer Entertainment Europe has signed a deal with GB Eye for a range of posters and gifts based on multiple titles in its portfolio.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Sony Pictures and director Chris Columbus are working with some of the 1980’s most iconic video game brands for the upcoming animated film Pixels.
Nintendo is following in the footsteps of Activision’s Skylanders and Disney’s Infinity with plans for its own interactive figure platform.
Sony Pictures Entertainment and Marza Animation Planet are developing a film based on the Sonic the Hedgehog video game series.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
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