License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Cartoon Network Enterprises has teamed up with D3Publisher for a series of video games based on its animated comedy “Regular Show.”
Microsoft announced two new content partnerships with Steven Spielberg and the NFL.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
BBC Worldwide and Legacy Games are bringing 18th century writer Jane Austen into the 21st century with a new PC game.
BRB Internacional is bringing the new TV series “Invizimals” to MIPJunior and MIPCOM this year.
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Rainmaker Entertainment is planning a theatrical film, Sly Cooper, based on the PlayStation video game franchise.
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