License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Warner Bros. Interactive Entertainment and DC Entertainment have launched the new console game, “Injustice: Gods Among Us.”
SEGA Europe is extending the reach of its “Total War” video games in a new deal for novels based on the franchise.
Universal has teamed up for the release of “R.I.P.D.: The Game,” based on Universal Pictures' film R.I.P.D.
Hasbro has teamed up with Ubisoft to develop console games based on some of the toy company’s most popular game brands.
Mondo has created a limited edition DuckTales poster series in partnership with Disney.
Toys ‘R’ Us is prepping for the Oct. 13 release of Activision Publishing’s “Skylanders SWAP Force” with a line of exclusive figures and in-store events.
Rovio Entertainment and Activision Publishing have launched their mobile game, “Angry Birds Star Wars,” on home and hand-held video gaming systems.
Egmont U.K. is planning a new monthly magazine based on Disney’s interactive video game Disney Infinity that will debut in February.
Electronic Arts has lined up a full range of licensed products for the upcoming release of the much-anticipated new game “Titanfall.”
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.