Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Already available on XBox One and PC, the video game "Plants vs. Zombies: Garden Warfare" arrives on Playstation4 this month, with a toy line following in September.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Customers who pre-order one of SEGA’s upcoming "Sonic Boom" video games from Gamestop will get an exclusive figure by Tomy.
For the first time, Activision will bring the full console experience of its kids' game and action figure line, Skylanders, to tablets.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
GameMill Publishing has released “Cloudy with a Chance of Meatballs 2” for Nintendo 3DS and Nintendo DS.
Activision Publishing and Marvel Entertainment are planning a follow-up Spider-Man video game for spring 2015.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
Disney Interactive has announced the winners of its Heroes vs. Villains Toy Box challenge.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
Electronic Arts has teamed up with the Bruce Lee Foundation to bring the iconic martial artist to the upcoming video game “EA Sports UFC.”
The gaming brand “Plants vs. Zombies,” represented in Europe by Bulldog Licensing, has teamed up with Cookie Company for apparel.
SEGA is updating its phenomenallysuccessful Sonic the Hedgehog character for a new generation of gamers.
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