License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.
Paramount Pictures and Namco Bandai Games America have released “Star Trek: The Video Game” in the U.S.
SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
GameStop USA will have the exclusive on NECA’s new Batman: Arkham Origins Grapnel Accessory prop replica.
Disney Interactive’s new video game platform, Infinity, is set to launch at retail this Sunday.
Activision and Penguin Young Readers Group are continuing their partnership with the addition of two new books.
Sony Computer Entertainment Europe returns to BLE this year with a portfolio featuring some of the world’s hottest gaming brands.
The eighth edition of the Experience Hendrix Tour is set to launch March 2014, sponsored by Realta Entertainment’s “BandFuse: Rock Legends” video game.
U.K. toy store The Entertainer opened its first international location in Dubai last week.
343 Industries and Simon & Schuster’s Gallery Books imprint have signed a multi-year co-publishing program based on Microsoft Studio’s Halo video game franchise.
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