An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Level-5 abby has announced a raft of new “Yo-Kai Watch” merchandise that will hit shelves for the back-to-school season.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Atlantyca Entertainment has expanded its partnership with Nintendo to feature Atlantyca’s “Thea Sisters” brand on a variety of themes for Nintendo 3DS and 2DS systems.
SEGA has tapped U.K. fashion label Drop Dead to create a new range of apparel and accessories featuring “Sonic the Hedgehog.”
Video game merchandise specialist Merchoid, under license from Hasbro and Square Enix, will release a “Final Fantasy VII” Monopoly board game in April 2017.
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm have released “LEGO: Star Wars: The Force Awakens” as the newest addition to the LEGO video game franchise.
Warner Bros. and Mojang, the Stockholm, Sweden-based parent company of the popular video game “Minecraft,” announced the Minecraft movie will be released on May 24, 2019 in 3D and IMAX.
Manchester United has partnered with the Korean online game developer Nexon to bring the football team and its players to the Korean version "EA Sports FIFA Online 3."
Toys 'R' Us has unveiled its 2015 Holiday Hot Toy List, comprised of 36 playthings that will top kids' wish lists this holiday season.
The Tetris Company has appointed Lisle International Licensing as its merchandise licensing agent in the U.K., Channel Islands and Ireland.
Activision Publishing has released two new gaming products featuring The Peanuts Movie, which is debuting in theaters around the world over the next month.
In celebration of Pokémon’s 20th anniversary, the Pokémon Company International will is telling fans to “Train On” with new products and events throughout the year.
Konami Digital Entertainment has named Real Madrid and Welsh international winger Gareth Bale as the cover star for its officially licensed UEFA Euro 2016 title.
To celebrate the five-year anniversary of “Skylanders,” Activision teamed with cake decorator Duff Goldman to create a life-sized cake for Goldman’s new show “Cake Masters.”
Following two key acquisitions, a major commitment to content development and various new licensing initiatives, Activision is shaping its future as a 360-degree global entertainment powerhouse.
NASCAR has partnered with Xbox and its racing game franchise “Forza Motorsport” to launch a NASCAR expansion pack for “Forza Motorsport 6.”
Nintendo has unveiled plans for its upcoming Play Nintendo Tour in the U.S.
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