License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Namco Bandai Games America has announced that the newest addition to the Power Rangers video game series.
SEGA has announced an exclusive partnership with Nintendo for the Sonic the Hedgehog franchise.
Electronic Arts’ studio DICE has tapped a full slate of licensees for its Battlefield video game brand in advance of the release of “Battlefield 4.”
In its second quarter financial results Activision placed heavy emphasis on the growing power of Skylanders.
Anuman Interactive is planning a series of new games based on the books of Agatha Christie.
GameMill Publishing has announced plans to release the video game “Disney Frozen: Olaf's Quest” Nov. 12, in advance of the film's premiere.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
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