Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
McFarlane Toys has signed on to create a line action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
HBO Global Licensing has signed a new partnership with Telltale Games to create an interactive episodic game series based on “Game of Thrones.”
Egmont U.K. is planning a new monthly magazine based on Disney’s interactive video game Disney Infinity that will debut in February.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
The new video game “Barbie Dreamhouse Party” is now available across Europe and Australasia, and will arrive in the U.S. in January.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
WizKids/NECA and MFV have announced the newest iteration of their TabApp gaming system, which will include DC Comics Super Heroes.
Mojang has appointed Jazwares as the global partner for toys and electronics featuring its game “Minecraft.”
SEGA of America has revealed details of the next Sonic the Hedgehog franchise title.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
BBC Worldwide and Legacy Games are bringing 18th century writer Jane Austen into the 21st century with a new PC game.
BRB Internacional is bringing the new TV series “Invizimals” to MIPJunior and MIPCOM this year.
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Accessories 4 Technology has signed on to feature the digital brand Plants vs. Zombies on a range of gaming peripherals.
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