License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Namco Bandai has teamed up with Poetic Gem for a range of nightwear featuring the classic video game “Pac-Man.”
Activision Publishing launched its first-ever partnership with McDonald’s Friday, with Skylanders Giants Happy Meals.
License! Global takes an in-depth look at how interactive properties are expanding to mean more to product programs and how the category has become bigger and more lucrative than ever.
Nickelodeon and Activision Publishing have teamed up for a Teenage Mutant Ninja Turtles video game.
SEGA Europe has tapped Pyramid International for a new line of Sonic the Hedgehog giftware.
British retailer John Lewis will host a Mario-themed Nintendo event in London featuring the voice actor who plays Mario.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
McFarlane Toys has signed on to create a line action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
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