Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
Two video games for SEGA's new Sonic the Hedgehog brand, Sonic Boom, have launched at retailers across the U.S.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Mezco Toyz has entered into an agreement with Warner Bros. to create a new series of collectibles based on the video game franchise Mortal Kombat.
Skylanders, the kids video game that brings physical toys to life, will debut its first-ever balloon at the 88th Annual Macy’s Thanksgiving Day Parade.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Ubisoft, with apparel company Design By Humans, recently announced the grand prize winners for a t-shirt design contest tying in with “Assassin's Creed Unity.”
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Rainmaker Entertainment is planning a theatrical film, Sly Cooper, based on the PlayStation video game franchise.
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Nickelodeon has tapped Jakks Pacific for a line of specialty figures and toys in the U.S. based on "Teenage Mutant Ninja Turtles.”
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
Brand licensing execs should look to new forms of content engagement for the next big IP.
With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Bandai Namco Games Europe has launched the "Tenkai Knights: Brave Battle" video game for Nintendo 3DS in Europe, the Middle East and Australasia.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
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