License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Mojang has appointed Jazwares as the global partner for toys and electronics featuring its game “Minecraft.”
SEGA of America has revealed details of the next Sonic the Hedgehog franchise title.
Disney U.K. held its Christmas product launch in London Thursday, highlighted by The Disney Dozen–12 products that will lead its Christmas charge.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
Activision has announced plans for an exclusive version of the upcoming game “Skylanders SWAP Force” for the Nintendo 3DS.
Licensing Agent Game of 2 Halves has signed an exclusive representation deal with video game publisher Deep Silver, a division of Koch Media.
Ubisoft and Square Enix have teamed up to offer their collectibles and gear on each others’ e-commerce sites.
HBO Global Licensing has signed a new partnership with Telltale Games to create an interactive episodic game series based on “Game of Thrones.”
Knockout Licensing has added two new licensees for Guru Studio’s animated preschool series “Justin Time”–CafePress and LeapFrog.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.