License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Video game publisher Konami Digital Entertainment has appointed Sandra Arcan as senior manager of licensing and merchandising, EMEA.
Sony Computer Entertainment America is planning a film version of its video game franchise, “Ratchet and Clank.”
Activision Publishing has more than doubled its portfolio of licensees in less than one year for Skylanders and Call of Duty.
Mind Candy has unveiled plans for “Katsuma Unleashed,” the third Moshi Monsters video game.
Reef Entertainment will create a series of video games for The Terminator films, in a new agreement with StudioCanal.
Ubisoft has announced plans for two new titles in its Assassin’s Creed gaming franchise.
Egmont U.K. has signed on as publishing partner for the mobile game “My Singing Monsters,” developed by Big Blue Bubble.
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
Licensing and business development consultancy The Powell Group has formed a strategic partnership with marketing veteran Mario Kroll.
Ubisoft and Sony Pictures Entertainment are teaming up to develop a full-length feature film based on Ubisoft’s Rabbids brand.
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