Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The British Academy of Film and Television Arts announced the winners of the annual British Academy Children’s Awards Sunday in London.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
Two video games for SEGA's new Sonic the Hedgehog brand, Sonic Boom, have launched at retailers across the U.S.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Mezco Toyz has entered into an agreement with Warner Bros. to create a new series of collectibles based on the video game franchise Mortal Kombat.
Skylanders, the kids video game that brings physical toys to life, will debut its first-ever balloon at the 88th Annual Macy’s Thanksgiving Day Parade.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Nintendo Direct and SEGA have teamed up to release new downloadable content for the new Wii U game “Sonic Lost World.”
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
Retro gaming company Atari, has partnered with Pariplay to launch Atari's video game brands across real-money gambling formats.
"Skylanders Trap Team,” the newest iteration of Activision’s Skylanders franchise, is getting a dose of girl power with the new character Gearshift.
Internet media company Kabam has released its free-to-play game “Fast & Furious 6: The Game” on Facebook, under an agreement with Universal Partnerships & Licensing.
SEGA Europe has hired Kay Ferneyhough to join its London-based licensing team as retail license manager.
Sony Computer Entertainment Europe is developing a licensing program for “DriveClub,” its new racing title arriving exclusively on PlayStation4 today.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.