Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Atari, in partnership with FlowPlay, has launched the social casino game "Atari Jackpots," which brings casino-style play to an online, multi-player game.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Sony Computer Entertainment Europe has partnered with 3A for a line of limited edition figurines based on the “Killzone” video game franchise.
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
Gamers spend an average of 22 hours per week playing video games–they are truly invested in the properties with which they interact.
For the first time, Activision will bring the full console experience of its kids' game and action figure line, Skylanders, to tablets.
PQube and Scarab Entertainment will release "Hello Kitty & Sanrio Friends 3D Racing" on Nintendo 3DS systems this winter in Europe.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
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