Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Already available on XBox One and PC, the video game "Plants vs. Zombies: Garden Warfare" arrives on Playstation4 this month, with a toy line following in September.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Customers who pre-order one of SEGA’s upcoming "Sonic Boom" video games from Gamestop will get an exclusive figure by Tomy.
For the first time, Activision will bring the full console experience of its kids' game and action figure line, Skylanders, to tablets.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
d-Rights and Nelvana Enterprises have tapped Rising Star Games for the first-ever Beyblade game or Nintendo 3DS.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
Activision Publishing signed a trio of new agents and new licensees for the next iteration of its Skylanders franchise, “Skylanders Swap Force.”
Activision Publishing has released the video game “Angry Birds Star Wars" for Sony’s new PS4 and Microsoft’s new Xbox One.
Sony Computer Entertainment is giving fans a first look at its new streaming game service at the Consumer Electronics Show this week.
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
SEGA of America, SEGA Europe and Twentieth Century Fox Consumer Products will release the new video game “Alien: Isolation” Oct. 7.
Cartoon Network Enterprises has announced plans for the third installment in the mathematical “Adventure Time” video game series.
Gameloft has unveiled its slate of upcoming games at E3 this week in Los Angeles, Calif.
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