An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
SEGA has revealed two new “Sonic the Hedgehog” video games for 2017–“Sonic Mania” and an untitled original game.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Level-5 abby has announced a raft of new “Yo-Kai Watch” merchandise that will hit shelves for the back-to-school season.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
Video game developer The Coalition has tapped Loot Crate to develop a subscription box based on “Gears of War 4”
Atlantyca Entertainment has expanded its partnership with Nintendo to feature Atlantyca’s “Thea Sisters” brand on a variety of themes for Nintendo 3DS and 2DS systems.
SEGA has tapped U.K. fashion label Drop Dead to create a new range of apparel and accessories featuring “Sonic the Hedgehog.”
Video game merchandise specialist Merchoid, under license from Hasbro and Square Enix, will release a “Final Fantasy VII” Monopoly board game in April 2017.
Warner Bros. Interactive Entertainment, TT Games, The LEGO Group and Lucasfilm have released “LEGO: Star Wars: The Force Awakens” as the newest addition to the LEGO video game franchise.
Electronic Arts has released the latest iteration of its football video game series "Madden NFL 16," created in partnership with NFL Players Inc.
Twentieth Century Fox has teamed with game developer Plarium to bring the Alien vs. Predator franchise to the Facebook game "Soldiers, Inc."
Activision Publishing arrives at Brand Licensing Europe with new offerings for top properties including "Skylanders," "Call of Duty," "Destiny" and "Guitar Hero."
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
WWE and 2K have extended their video game partnership that grants 2K the worldwide rights to develop and publish WWE video games across all major platforms and distribution channels.
Dutch menswear brand OppoSuits, in collaboration with Bandai Namco, has released a new Pac-Man-inspired men's suit.
Nickelodeon has partnered with Nintendo to bring a “SpongeBob SquarePants”-themed Splatfest competition to the “Splatoon” video game for the Wii U console.
In honor of Marvel’s Captain America: Civil War, Gazillion has added new content to its action-RPG game “Marvel Heroes 2016.”
Dusenberry Martin Racing, NASCAR’s console simulation-style video game licensee, has partnered with Monster Games to launch “NASCAR Heat Evolution” this fall.
SEGA, Atlus and Relic Entertainment will showcase a range of titles at this year’s E3 video game trade show.
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