Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Classic gaming company Atari has launched its new wellness app, "Atari Fit," for iOS and Android devices.
Nintendo has entered into a strategic partnership with mobile game developer DeNA for game apps based on its IP and to launch a new multi-device gaming service.
PlayStation has appointed High IntenCity to create a line of jewelry, hair and novelty accessories for tweens and young adults based on its video games.
PlayStation has launched an official e-commerce site featuring merchandise and exclusive items for its top games such as "The Last of Us," "Uncharted," "The Order: 1886" and "Killzone."
The Simpsons have arrived on the Xbox in a new "Minecraft" content pack for Xbox 360 and Xbox One.
Universal Partnerships & Licensing has teamed with Xbox to bring the Fast & Furious film franchise to the video game "Forza Horizon 2."
Lionsgate has invested in game developer and publisher Telltale Games as part of the studio's content diversification initiative.
Jakks Pacific has secured the master toy rights for Legendary's film treatment of the video game franchise Warcraft, hitting theaters March 11, 2016.
Sony Computer Entertainment Europe has partnered with 3A for a line of limited edition figurines based on the “Killzone” video game franchise.
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Customers who pre-order one of SEGA’s upcoming "Sonic Boom" video games from Gamestop will get an exclusive figure by Tomy.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Atari, in partnership with FlowPlay, has launched the social casino game "Atari Jackpots," which brings casino-style play to an online, multi-player game.
The TV series "Invizimals, a transmedia production based on the PlayStation video game franchise, is making its debut on the small screen this month.
Nickelodeon U.K. has launched the first episode of a new online adventure game series, called "SpongeBob QuestPants."
Jazwares has debuted its 2015 toy portfolio at New York Toy Fair, with a diverse range of products including items for its newest licenses–Peppa Pig and "Terraria."
Nickelodeon has tapped Jakks Pacific for a line of specialty figures and toys in the U.S. based on "Teenage Mutant Ninja Turtles.”
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