Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Atari, in partnership with FlowPlay, has launched the social casino game "Atari Jackpots," which brings casino-style play to an online, multi-player game.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
The new video game “Barbie Dreamhouse Party” is now available across Europe and Australasia, and will arrive in the U.S. in January.
Majesco has put the development of new Zumba Fitness video game titles on hold.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
McFarlane Toys has launched a new line of Rabbids Invasion toys at Walmart and Toys ‘R’ Us stores across the U.S., just in time for Easter.
Activision has teamed with IDW Publishing to publish the first-ever Skylanders comic book series.
Ubisoft is evolving, growing the company from a traditional creator and distributor of console games into a full-fledged entertainment powerhouse.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Disney Interactive and Marvel have launched a new version of the Disney Infinity hybrid toy/video game, "Disney Infinity: Marvel Super Heroes."
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
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