Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Atari, in partnership with FlowPlay, has launched the social casino game "Atari Jackpots," which brings casino-style play to an online, multi-player game.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Sony Computer Entertainment Europe has signed a deal with GB Eye for a range of posters and gifts based on multiple titles in its portfolio.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
McFarlane Toys has signed on to create a line action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Activision Publishing has revealed the newest installment to the Skylanders gaming franchise.
Bandai America and Sync Beatz Entertainment have partnered with Evy of California for a line of augmented reality apparel featuring Tamagotchi.
Activision continues to expand the worldwide footprint for its Skylanders brand with a series of new publishing deals.
Pre-orders for “Sonic Boom: Rise of Lyric” for the Wii U system from Amazon will include an exclusive luminous Sonic Boom character costume pack.
Cartoon Network Enterprises will take its upcoming show launches like “The Powerpuff Girls” to international levels in 2015.
Sony Computer Entertainment Europe has tied up a multi-property partnership with Bioworld Europe for apparel and accessories.
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