License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
WizKids/NECA and MFV have announced the newest iteration of their TabApp gaming system, which will include DC Comics Super Heroes.
Comedy brand CollegeHumor has released its first video game for Nintendo 3DS featuring its BearShark brand.
GMC branding and vehicles will be integrated into the gaming experience of the “EA Sports Madden NFL 25” video game.
K'Nex has added to its line of Nintendo building sets with new products inspired by Super Mario video games.
d-Rights and Nelvana Enterprises have tapped Rising Star Games for the first-ever Beyblade game or Nintendo 3DS.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
Activision Publishing signed a trio of new agents and new licensees for the next iteration of its Skylanders franchise, “Skylanders Swap Force.”
Activision Publishing has released the video game “Angry Birds Star Wars" for Sony’s new PS4 and Microsoft’s new Xbox One.
Sony Computer Entertainment is giving fans a first look at its new streaming game service at the Consumer Electronics Show this week.
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