Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Sony Computer Entertainment Europe has signed a deal with GB Eye for a range of posters and gifts based on multiple titles in its portfolio.
Sony Computer Entertainment Europe is developing a licensing program for “DriveClub,” its new racing title arriving exclusively on PlayStation4 today.
Activision Publishing's “Skylanders Trap Team" has officially launched at major retailers across the U.S.
Konami Digital Entertainment has secured the individual licenses of 21 Brazilian club teams for its upcoming video game "Pro Evolution Soccer 2015."
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Rainmaker Entertainment is planning a theatrical film, Sly Cooper, based on the PlayStation video game franchise.
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Nickelodeon has tapped Jakks Pacific for a line of specialty figures and toys in the U.S. based on "Teenage Mutant Ninja Turtles.”
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
Brand licensing execs should look to new forms of content engagement for the next big IP.
With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Bandai Namco Games Europe has launched the "Tenkai Knights: Brave Battle" video game for Nintendo 3DS in Europe, the Middle East and Australasia.
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