Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Classic gaming company Atari has launched its new wellness app, "Atari Fit," for iOS and Android devices.
Nintendo has entered into a strategic partnership with mobile game developer DeNA for game apps based on its IP and to launch a new multi-device gaming service.
PlayStation has appointed High IntenCity to create a line of jewelry, hair and novelty accessories for tweens and young adults based on its video games.
PlayStation has launched an official e-commerce site featuring merchandise and exclusive items for its top games such as "The Last of Us," "Uncharted," "The Order: 1886" and "Killzone."
The Simpsons have arrived on the Xbox in a new "Minecraft" content pack for Xbox 360 and Xbox One.
Universal Partnerships & Licensing has teamed with Xbox to bring the Fast & Furious film franchise to the video game "Forza Horizon 2."
Lionsgate has invested in game developer and publisher Telltale Games as part of the studio's content diversification initiative.
Jakks Pacific has secured the master toy rights for Legendary's film treatment of the video game franchise Warcraft, hitting theaters March 11, 2016.
SEGA of America, SEGA Europe and Twentieth Century Fox Consumer Products will release the new video game “Alien: Isolation” Oct. 7.
Cartoon Network Enterprises has announced plans for the third installment in the mathematical “Adventure Time” video game series.
Gameloft has unveiled its slate of upcoming games at E3 this week in Los Angeles, Calif.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
SEGA is updating its phenomenallysuccessful Sonic the Hedgehog character for a new generation of gamers.
Blue Planet Software has teamed up with online retailer Poprageous for a line of apparel featuring its "Tetris" video game brand.
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