With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
"Minecraft" will soon be getting the Springfield treatment with a new The Simpsons-branded content pack in the video game.
Nickelodeon U.K. has launched the first episode of a new online adventure game series, called "SpongeBob QuestPants."
David Haddad has been promoted to executive vice president and general manager of Warner Bros. Interactive Entertainment.
The Pokémon Company International has hired Monika Salazar as its new director of licensing.
Nickelodeon has tapped Activision Publishing for a new video game based on the SpongeBob SquarePants brand, "SpongeBob HeroPants."
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
Invizimals: The Alliance and Invizimals: A Tale of Two Dimensions are now available on the digital platforms iTunes and PlayStation Network.
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
SEGA of America, SEGA Europe and Twentieth Century Fox Consumer Products will release the new video game “Alien: Isolation” Oct. 7.
Cartoon Network Enterprises has announced plans for the third installment in the mathematical “Adventure Time” video game series.
Gameloft has unveiled its slate of upcoming games at E3 this week in Los Angeles, Calif.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
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