License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
SEGA has released behind-the-scenes video for its upcoming Sonic Boom video game and TV series, announced earlier this month.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Accessories 4 Technology has signed on to feature the digital brand Plants vs. Zombies on a range of gaming peripherals.
Warner Bros. Interactive Entertainment and The LEGO Group have announced plans for a new LEGO Friends video game.
A new TV series based on Ubisoft’s Rabbids video game franchise will make its debut on Nickelodeon this August.
Majesco Entertainment is planning a new kids version of its Zumba Fitness video game franchise.
Flashman Studios has released a collection of Star Trek avatars for PlayStation Home.
The 100th issue of the Official Nintendo Magazine hit newsstands Wednesday featuring a special cover for subscribers.
Target has unveiled its pick of this year’s top holiday toys with a new, expanded top gifts list and a host of online and in-home resources for parents.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
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