Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Dark Horse has added to its line of Game of Thrones collectible figures, created in partnership with HBO Global Licensing.
The Walt Disney Company has sold the Baby Einstein brand to Kids II, a longtime licensee of the property.
Weta Workshop launched the first in its line of collectibles for the upcoming film The Hobbit: The Desolation of Smaug this week.
MGA Entertainment, owner of the Lalaloopsy doll brand, has renewed licensing deals with several of its original partners.
Bandai and Sync Beatz Entertainment have inked a new deal with Evy of California for Tamagotchi L.i.f.e. girls’ apparel.
Kratt Brothers Company and 9 Story Entertainment have named Wicked Cool Toys as master toy licensee for "Wild Kratts.”
Smithsonian Enterprises has partnered with Sun-Mate for a branded toy line based on the museum’s collection.
20th Century Fox Consumer Products and Burger King Worldwide have launched a new kids’ meal program that features interactive The Simpsons toys.
A Squared Entertainment has teamed up with the toy company TCG to launch two business-in-a-box kits for kids from Warren Buffett.
With theatrical planned and a new animated series primed for delivery, Mind Candy, creators of the Moshi Monster phenomenon, discusses what the future holds as it turn five years old.
Atlanta-based Brand Licensing Team has partnered with Hasbro for food and beverage extensions for various Hasbro properties.
Zodiak Kids has inked a new deal with TCG for a line of wooden toys and activities featuring the Tickety Toc brand in North America.
Disney U.K. held its Christmas product launch in London Thursday, highlighted by The Disney Dozen–12 products that will lead its Christmas charge.
Taco Bell has decided to do away with its kids’ meal and toy offerings at its U.S. restaurants.
Fox Consumer Products has confirmed reports of plans for The Simpsons LEGO building sets.
With a new original movie and several other programs, Disney Channels is leveraging its creative tide and its synergy with DCP to create the next wave of popular franchises.
LEGO has teamed up with Funcom for the new “LEGO Minifigures Online” game, which is set to debut in the second half of 2014.
Nerd Corps Entertainment has had a flurry of licensing activity in Central and South America for Slugterra.
Nelvana Enterprises is presenting an array of classic and new content this year at BLE.
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