Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Diono, which creates safe travel solutions for kids, has teamed up with Little Tike for a co-branded line of juvenile travel products.
Disney Consumer Products has unveiled the Disney Dozen list of must-have holiday toys.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
Silvergate Media has renewed its partnership with Fisher-Price, which will continue as master toy partner for the Octonauts.
Hasbro has teamed up with comic book publisher IDW for a new standalone comic series featuring Transformers and G.I. Joe.
Nelvana Enterprises is presenting an array of classic and new content this year at BLE.
Sony Computer Entertainment Europe has appointed IMC Toys the global master toy for its video game franchise Invizimals.
Entertainment One has appointed Character Options as the master toy partner for Ben and Holly’s Little Kingdom in the U.K.
Dark Horse has added to its line of Game of Thrones collectible figures, created in partnership with HBO Global Licensing.
The Walt Disney Company has sold the Baby Einstein brand to Kids II, a longtime licensee of the property.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released the new “LEGO The Lord of the Rings” app.
Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items are also in demand.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
The LEGO Group has announced a new multi-year partnership with Belkin to develop a line of accessories for mobile devices.
Hasbro has extended its European partnership with the electronics company Lexibook to include additional franchises and to create the Lexibook Tablet Furby.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands including Candy Land and Scrabble.
Topps is planning new trading cards for Mars Attacks brand, following its reissue of the original 1962 cards last year.
Hasbro and DeNA have released the new mobile card battle game “Transformers: Legends.”
Discovery Communications has released the new Discovery Kids Outdoor Adventure Toys exclusively at Walgreens.
MGA Entertainment is already signing up licensing partners for its new brand Mooshka, which will launch in August.
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