Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Big Tent Entertainment has signed a new deal in the U.S. with Brainstorm for branded kites and glass figurines.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
Discovery Enterprises International has rolled out its first Discovery Explore Your World toy range in the U.K. and Ireland.
Warner Bros. Consumer Products has partnered with figurine manufacturer Schleich on a new line of DC Comics figurines.
Target has unveiled its pick of this year’s top holiday toys with a new, expanded top gifts list and a host of online and in-home resources for parents.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
Toys ‘R’ Us has unwrapped its 2013 holiday marketing plans, including a new TV campaign that features a real-life prank.
Silvergate Media has made two new additions to the Classic Peter Rabbit licensee roster, with new partners for plush and tableware.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.
Build-A-Bear Workshop and Hasbro have teamed up for the first-ever make-your-own My Little Pony event.
Lawless Entertainment has announced a new partnership with Yottoy Productions for a line of The Little Prince soft toys in the U.S. and Canada.
Surge Licensing has signed a new deal with Mezco Toyz to create line of collectibles for the online comic "Axe Cop."
The Joester Loria Group has renewed deals with long-time The World of Eric Carle partners Kids Preferred and University Games, and signed new licensee Trends International to create stickers for the classic publishing brand.
HIT Entertainment has teamed up with toy distributor Silverlit in France to support the TV series “Fireman Sam” with a toy range.
Bulldog Licensing has signed a new deal with Character Options to bring Plants vs. Zombies toys to the U.K.
Mattel has restructured its European consumer products team to align its strategy across the region.
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