Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
U.K. retailer ASDA has announced a new direct-to-retail deal with MGA Entertainment’s Little Tikes brand.
Hasbro has tapped World Trade Jewelers to create a range of jewelry featuring some of its top brands including Candy Land and Scrabble.
Hasbro has partnered with Aurora World for a new line of My Little Pony plush in the U.S. and Canada.
CandyRific has signed a new license with Moose Enterprise to create a range of novelty items featuring the garbage-inspired brand Trash Pack.
Build-A-Bear Workshop and Hasbro have teamed up for the first-ever make-your-own My Little Pony event.
U.K. construction equipment manufacturer JCB is building the presence of its kids’ toys line with the Fresh Air campaign this spring.
McFarlane Toys has released a third action figure line for AMC’s “The Walking Dead.”
Hasbro has appointed Brand is-Real to boost the presence of Littlest Pet Shop, My Little Pony, Transformers and Furby in Israel.
Disney and Pixar are celebrating the U.K. launch of the new Silver Series Cars products with a tour of toy stores in the U.K.
Universal Partnerships & Licensing has signed a series of new deals for its top movie brands including Psycho, Back to the Future, Field of Dreams and Scarface.
Ink and Biplano have signed a new deal with E-max for a range of Smurfs novelty items in Eastern Europe, Nordic, Spain and Portugal.
Mattel has announced that Barbie has put her Dreamhouse on the market, in the first move of a yearlong global brand campaign that will include events around the world.
Activision has partnered with Magic Choc for a range of Skylanders novelty chocolate model making kits.
Toys 'R' Us will be the first retailer in the U.S. to offer Fisher-Price's new assortment of toys for the hit preschool series "Octonauts."
Universal Orlando has launched a new Facebook game in anticipation of the June 20 opening of the new Transformers ride.
Aurora World has released its 2013 holiday catalog, featuring licensed holiday-themed plush.
The Fred Rogers Company, Out of the Blue Enterprises and PBS Kids have fast-tracked plans for a toy range based on the series “Daniel Tiger’s Neighborhood.”
Peavey Electronics has partnered with The Beatrix Girls, a new line of music-based fashion dolls set to launch this fall.
WBCP is flying high with its Superman property as it builds a major global consumer products program for summer's Man of Steel.
The Teenage Mutant Ninja Turtle were the No. 1 action figure brand in June in the U.K., according to the NPD Group.
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