Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Children’s TV producer Vodka has teamed up with Famosa for a line of soft toys featuring its Jelly Jam brand in Mexico.
MGA Entertainment is planning Real Bratz, a U.S. advocacy campaign aimed at inspiring girls with messages of excellence.
Kids are now able to build customizable wooden models of Monster Jam trucks at Lowe’s stores as part of its Build and Grow program.
Activision has partnered with Magic Choc for a range of Skylanders novelty chocolate model making kits.
Warner Bros. Consumer Products has partnered with the Tonner Doll Company to create a collectible figure of the character Ralphie from the 1983 film, A Christmas Story.
Mezco Toys has announced plans for a range of toys and vehicles based on the 1960's classic “Batman” TV series.
The Jim Henson Company has lined up 30 brands, designers and artists to celebrate the 30th anniversary of its classic TV series “Fraggle Rock.”
Oxford Limited has partnered with Swadesh Essfil to create a range of University of Oxford-branded toys and games in India.
The American Society for the Prevention of Cruelty to Animals has tapped Commonwealth Toy & Novelty for a line of plush toys.
Hasbro and Electronic Arts are continuing their relationship to bring Hasbro’s game brands to mobile platforms globally.
CBS Consumer Products reveled its new Mexican-inspired Star Trek skeleton treatment that will be released by NECA in September.
Magic Light Pictures has signed a direct-to-retail deal with Sainsbury’s for The Gruffalo brand, in a partnership brokered by TLC.
The Joy Tashjian Marketing Group has finalized three new deals for NBC’s catalog of classic properties.
Hasbro has launched the new Nerf Rebelle line, a sports action brand designed just for girls.
For the sixth consecutive year LIMA will sponsor Brand Licensing Hall, the largest licensing event in Asia.
ITV Studios Global Entertainment has teamed up with Round 2 to re-issue two vintage plastic model kits based on the British sci-fi series “Space: 1999!.”
Held annually in Dallas, Texas, the Toy Industry Association hosts the appointment-only event to showcase toy manufacturers’ newest product lines to long-lead buyers.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
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