Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Pretty Ugly has launched a new line of plush featuring Android-versions of Uglydoll characters, inspired by Google’s operating system.
Global Pursuit has signed a retail agreement with Galeries Lafayette China to introduce Uglydoll-branded merchandise at its store in Beijing.
Redan Alchemy has appointed Golden Bear as the master toy partner for the iconic British kids’ brand The Sooty Show.
m4e has picked up “B-Daman Crossfire” for its TV platform and will also represent the brand for licensing in German-speaking territories.
MGA Entertainment has launched a revamped website for the Little Tikes brand, as well as a new tagline.
BBC Worldwide U.K. has appointed Golden Bear Toys as the master toy partner for the first-ever range of CBeebies toys.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
The winners of the first-ever Progressive Preschool Awards were announced in London this week.
NECA has partnered with 343 Industries for a new global merchandise program featuring the “Halo” video game franchise.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
Online kids channel Toon Goggles has teamed up with Aurora World for its first North American toy promotion featuring Aurora's YooHoo & Friends.
Fisher-Price has refreshed its 54-year-old Little People brand to contemporize the franchise for today's kids and expand it into a full lifestyle property.
CandyRific has signed a new license with Moose Enterprise to create a range of novelty items featuring the garbage-inspired brand Trash Pack.
MGA Entertainment is planning Real Bratz, a U.S. advocacy campaign aimed at inspiring girls with messages of excellence.
Carte Blanche has launched its first app based on its interactive Tatty Teddy & My Blue Nose Friends toy range.
ITV Studios Global Entertainment has named Vivid as the master toy partner in Europe, Australia and New Zealand for “Thunderbirds are Go!.”
Australian toy company Moose Toys, the creator of Trash Pack, is opening an office in the U.S.
Global Merchandising Services, in collaboration with Glow Europe, is unleashing a new line of One Direction collectibles.
Showtime and CBS Consumer Products are introducing a large array of new merchandise in celebration of the final season of “Dexter.”
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