Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
The LEGO Group has unveiled a full lineup up of licensing partners for the upcoming The LEGO Movie.
Hasbro will debut its new Telepods virtual toy technology at Comic-Con, alongside new product for its top brands and licenses.
K'Nex has added 12 new building sets to its Angry Birds line, in collaboration with Rovio Entertainment.
Nelvana Enterprises has teamed up to create an animated TV series based on the Chub City toy brand.
Activision has announced two new deals for its Skylanders gaming property for a Monopoly game and back-to-school accessories.
Rovio Entertainment and Lucasfilm are planning “Angry Birds Star Wars II,” which will make its debut Sept. 19 alongside figures from Hasbro.
Scalextric, a division of Hornby, has teamed up with the luxury British automotive brand Bentley for a new line of slot racing models.
WizKids Games and MFV have added new content and figures to their “TabApp Elite” game app based on Man of Steel.
Hasbro and Electronic Arts are continuing their relationship to bring Hasbro’s game brands to mobile platforms globally.
Saban Brands’ Paul Frank is planning a Julius-themed art show that will take place in Los Angeles, in August.
Disney hosted its bi-annual fan event, D23, this past weekend in Anaheim, Calif., with a full schedule of events.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
Mr. Potato Head has traveled through space and time to take on the persona of Doctor Who’s Eleventh Doctor.
Grumpy Cat Ltd. has tapped TCG and Ganz to create a line of toys and plush featuring the feisty feline and her brother Pokey.
Spin Master Entertainment and ShoPro, producers of the wildly popular Pokémon animated TV series, films and more, are readying a new kind of kids’ TV show and products designed to roll out on a global scale.
Disney Consumer Products has unveiled the Disney Dozen list of must-have holiday toys.
Discovery Enterprises International has rolled out its first Discovery Explore Your World toy range in the U.K. and Ireland.
NECA has partnered with 343 Industries for a new global merchandise program featuring the “Halo” video game franchise.
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
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