Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Hasbro and The Walt Disney Company have expanded their strategic merchandising relationship for Marvel and Star Wars.
Zodiak Kids hosted a star-studded event at Hamleys’ London flagship to launch Vivid’s Tickety Toc toys.
Licensees for HBO’s “Game of Thrones” used Comic-Con last week to showcase new product lines for the fantasy drama.
NECA and 4K Media offered fans a sneak peek at the product line for the Yu-Gi-Oh! trading card brand at Comic-Con last week.
Hasbro has unveiled the final creation in its Fan Built Bot Poll, which let fans vote design a Transformers character.
Pow! Entertainment is celebrating the one-year anniversary of Stan Lee’s YouTube channel with a range of new merchandise.
CBS Consumer Products reveled its new Mexican-inspired Star Trek skeleton treatment that will be released by NECA in September.
Fox licensees arrived in San Diego with a slew of products for properties including The Simpsons, Alien and Ice Age: Continental Drift.
Disney U.K. held its Christmas product launch in London Thursday, highlighted by The Disney Dozen–12 products that will lead its Christmas charge.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
Lawless Entertainment has announced a new partnership with Yottoy Productions for a line of The Little Prince soft toys in the U.S. and Canada.
Surge Licensing has signed a new deal with Mezco Toyz to create line of collectibles for the online comic "Axe Cop."
The Joester Loria Group has renewed deals with long-time The World of Eric Carle partners Kids Preferred and University Games, and signed new licensee Trends International to create stickers for the classic publishing brand.
HIT Entertainment has teamed up with toy distributor Silverlit in France to support the TV series “Fireman Sam” with a toy range.
Bulldog Licensing has signed a new deal with Character Options to bring Plants vs. Zombies toys to the U.K.
Mattel has restructured its European consumer products team to align its strategy across the region.
Nottingham Forest has partnered with Panini for collectibles featuring “Sendokai Champions.”
Rovio Entertainment and Lucasfilm are planning “Angry Birds Star Wars II,” which will make its debut Sept. 19 alongside figures from Hasbro.
Saban Brands’ Paul Frank is planning a Julius-themed art show that will take place in Los Angeles, in August.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.