Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Disney Consumer Products has revealed the product collection for Disneytoon Studios' upcoming animated film, Disney's Planes.
Magic Light Pictures has signed a direct-to-retail deal with Sainsbury’s for The Gruffalo brand, in a partnership brokered by TLC.
Spin Master has launched its first solely owned IP–Paw Property–in collaboration with Nickelodeon.
Taco Bell has decided to do away with its kids’ meal and toy offerings at its U.S. restaurants.
Cartoon Network and The LEGO Group have collaborated to create a new entertainment franchise, Mixels.
Disney/Pixar’s Monster University toys are already coming in as the fifth largest toy license in the U.K. after the film's July 12 release.
Razor USA is teaming up with Scarab Entertainment for mobile, social and console video games based on the scooter brand.
A new Care Bears promotion has taken flight in Singapore at the country’s Changi airport.
Namco Bandai and K’Nex have launched a new line of building sets inspired by the animated Pac-Man series.
The Teenage Mutant Ninja Turtle were the No. 1 action figure brand in June in the U.K., according to the NPD Group.
Duncan Toys Company and Walt Disney Parks and Resorts have entered into a long-term strategic alliance.
d-Rights and Nelvana Enterprises have tapped Rising Star Games for the first-ever Beyblade game or Nintendo 3DS.
The LEGO Group has released a social brand hub and three new apps for the third generation Mindstorms.
Disney Consumer Products has introduced the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets.
As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
Funko and Underground Toys have announced an exclusive partnership to bring Funko products and brands to Europe.
Warner Bros. Consumer Products has partnered with figurine manufacturer Schleich on a new line of DC Comics figurines.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.