Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Disney hosted a digital parade in London last week to celebrate the launch of Disney Infinity in the U.K.
PopCap Games has tapped K’Nex for a line building toys based on its “Plants vs. Zombies” game apps.
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
Toys ‘R’ Us has released its annual Toys ‘R’ Us Toy Guide for Differently-Abled Kids and, for the first-time, an app guide.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
d-Rights and Nelvana Enterprises have tapped Rising Star Games for the first-ever Beyblade game or Nintendo 3DS.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
Hasbro has launched the new Nerf Rebelle line, a sports action brand designed just for girls.
The 113-year-old model train company Lionel Trains has launched an iPad game app, “Lionel Battle Train.”
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
Lisle International has announced new collaborations for The Trash Pack with the official Trash Pack kids’ magazine in the U.K.
Bandai and Sync Beatz Entertainment have inked a new deal with Evy of California for Tamagotchi L.i.f.e. girls’ apparel.
C3 Entertainment has signed a worldwide deal with Figures Toy Company for a range of 8-inch Three Stooges collectible figures.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
BBC Worldwide U.K. has appointed Golden Bear Toys as the master toy partner for the first-ever range of CBeebies toys.
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
Warner Bros. Consumer Products officially launched its Batman Classic Television Series licensing program.
Ink and Biplano have signed a new deal with E-max for a range of Smurfs novelty items in Eastern Europe, Nordic, Spain and Portugal.
Mattel has announced that Barbie has put her Dreamhouse on the market, in the first move of a yearlong global brand campaign that will include events around the world.
Activision has partnered with Magic Choc for a range of Skylanders novelty chocolate model making kits.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.