The upcoming Kidz Bop "Make Some Noise Holiday Tour" is being sponsored by Build-A-Bear Workshop's newest product, the Honey Girls.
In anticipation of the July 10 release of Universal's Minions, Build-A-Bear Workshop has debuted a collection of customizable Minions plush, featuring Kevin, Stuart and Bob.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
MGA Entertainment has partnered with Build-A-Bear Workshop to offer a range of customizable Lalaloopsy dolls in honor of the brand's fifth anniversary.
Enthusiasm for Disney's Frozen shows no sign of waning with more than 3 million Elsa and Anna role-play dresses sold and licensees continuing to add new products.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Build-A-Bear Workshop has appointed Gina Collins as chief marketing officer and brand bear.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
Build-A-Bear Workshop has launched a second collaboration with Sony Pictures Entertainment for a collection of Smurfs plush.
Build-A-Bear Workshop and Hasbro have teamed up for the first-ever make-your-own My Little Pony event.
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