SEGA and Build-A-Bear Workshop have entered into a new license agreement, allowing the retailer to feature Sonic the Hedgehog.
Build-A-Bear Workshop and Carnival Cruise Lines have joined forces to bring the retailer to the line’s fleet of ships.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
Build-A-Bear Workshop has tapped Spin Master to create a line of craft activity products featuring the retail brand.
Build-A-Bear Workshop has tapped Praim Group to create and distribute an all-natural line of chocolate bars and gifts in its retail locations.
Build-A-Bear Workshop has partnered with the digital party products brand PercyVites as part of the re-launch of its Build-A-Party reservation system.
Genius Brands International has finalized two deals for micro-encapsulation company Celessence Technologies with Build-A-Bear Workshop and Kittrich.
The Pokémon Company has partnered with Build-A-Bear Workshop to offer an exclusive Pikachu plush, marking the character's first appearance at the toy store.
The upcoming Kidz Bop "Make Some Noise Holiday Tour" is being sponsored by Build-A-Bear Workshop's newest product, the Honey Girls.
In anticipation of the July 10 release of Universal's Minions, Build-A-Bear Workshop has debuted a collection of customizable Minions plush, featuring Kevin, Stuart and Bob.
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