Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
Build-A-Bear Workshop has tapped Spin Master to create a line of craft activity products featuring the retail brand.
Build-A-Bear Workshop has tapped Praim Group to create and distribute an all-natural line of chocolate bars and gifts in its retail locations.
Build-A-Bear Workshop has partnered with the digital party products brand PercyVites as part of the re-launch of its Build-A-Party reservation system.
Genius Brands International has finalized two deals for micro-encapsulation company Celessence Technologies with Build-A-Bear Workshop and Kittrich.
The Pokémon Company has partnered with Build-A-Bear Workshop to offer an exclusive Pikachu plush, marking the character's first appearance at the toy store.
The upcoming Kidz Bop "Make Some Noise Holiday Tour" is being sponsored by Build-A-Bear Workshop's newest product, the Honey Girls.
In anticipation of the July 10 release of Universal's Minions, Build-A-Bear Workshop has debuted a collection of customizable Minions plush, featuring Kevin, Stuart and Bob.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
MGA Entertainment has partnered with Build-A-Bear Workshop to offer a range of customizable Lalaloopsy dolls in honor of the brand's fifth anniversary.
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