Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
MGA Entertainment has partnered with Build-A-Bear Workshop to offer a range of customizable Lalaloopsy dolls in honor of the brand's fifth anniversary.
Enthusiasm for Disney's Frozen shows no sign of waning with more than 3 million Elsa and Anna role-play dresses sold and licensees continuing to add new products.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Build-A-Bear Workshop has appointed Gina Collins as chief marketing officer and brand bear.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
Build-A-Bear Workshop has launched a second collaboration with Sony Pictures Entertainment for a collection of Smurfs plush.
Build-A-Bear Workshop and Hasbro have teamed up for the first-ever make-your-own My Little Pony event.
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