King Features has partnered with The Nippon Professional Baseball Organization, the official league of Japan, to launch a range of Betty Boop sportswear.
Paws, Inc. taps licensing agency to represent its classic character brand.
King Features has partnered with Z Palette to launch an exclusive, limited-edition collection of Betty Boop makeup palettes.
Premium, the Italian licensing agent for King Features, has tapped Athletes World AW-Lab for a collection of Betty Boop-inspired fitness apparel and accessories.
King Features and fashion and design label Jean Paul Gaultier are partnering to launch two new Eaux Fraîches fragrance designs that feature characters Popeye and Betty Boop.
Lifestyle brand Young & Reckless will feature Hank Ketcham’s “Dennis the Menace” in a limited edition, six-piece capsule collection.
Carla Silva has been appointed as the new vice president/general manager, global head of licensing for King Features.
King Features has partnered with FILA, in partnership with FILA’s Japanese licensee Daiwabo Advance Company, for Betty Boop-branded apparel.
Normaal Animation, in partnership with Fleischer Studios and King Features, will produce a new animated TV series featuring classic cartoon character Betty Boop.
King Features Syndicate has named Brendan Burford as the new general manager of syndication.
King Features has launched the first official Betty Boop online store in Japan in partnership with e-tail operator Myatt.
The Joester Loria Group and King Features have partnered with Body Rags Clothing for lifestyle program that celebrates two American icons–Pepsi and Popeye.
King Features has brokered a deal on behalf of its classic character brand Betty Boop that will bring the starlet to Korea to promote a range of cosmetics.
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