Paws Inc. has signed a slate of new licensees to bring its iconic lasagna-loving cat Garfield to a raft of apparel and accessories throughout North America this year.
Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
Hearst-owned magazine Woman’s Day has joined forces with Fleischer Studios and King Features to present heart health information to readers by featuring Betty Boop.
Dijon, a Chilean department store, featured King Features’ classic characters Popeye and Olive Oyl as part of its 2016 Christmas campaign.
King Features has partnered with Food Business Consult Inc. to open the first official Betty Boop-themed diner in Japan.
King Features has tapped Iron Gut Publishing to create a series of limited edition art collections inspired by the classic 1980 film Flash Gordon.
King Features has tapped L.A. streetwear brand Joyrich for an apparel range featuring Popeye.
King Features has tapped Kiehl’s, via licensee L’Oreal Australia, to launch a range of grooming kits featuring Popeye.
King Features and Royal Closet have joined forces to launch a high-end fashion, co-branding collaboration featuring Betty Boop at Liverpool in Mexico.
Popeye Magazine, published by Magazine House in Japan under license from King Features, has released a special issue celebrating the magazine’s 40th anniversary.
Lifestyle brand Young & Reckless will feature Hank Ketcham’s “Dennis the Menace” in a limited edition, six-piece capsule collection.
King Features and fashion and design label Jean Paul Gaultier are partnering to launch two new Eaux Fraîches fragrance designs that feature characters Popeye and Betty Boop.
Premium, the Italian licensing agent for King Features, has tapped Athletes World AW-Lab for a collection of Betty Boop-inspired fitness apparel and accessories.
King Features has partnered with Z Palette to launch an exclusive, limited-edition collection of Betty Boop makeup palettes.
Paws, Inc. taps licensing agency to represent its classic character brand.
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