Kraft is teaming up with King Features’ Popeye brand for a program to promote Kraft Kireteru Cheese in Japan.
King Features is planning a new collaboration with global clothing retailer Uniqlo for its Popeye and Olive Oyl characters.
A new range of t-shirts showcasing King Features characters Popeye and Olive Oyl has debuted at Urban Outfitters in the U.K.
Betty Boop and her younger self, Baby Boop, are adding some sparkle to children’s fashion this season, with a new line of apparel from Monnalisa.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
King Features has tapped apparel licensee Fashion Lab for a new Betty Boop line in the U.K.
King Features has renewed it agreement with Iron Gut Publishing for limited edition collectible artwork featuring Betty Boop in the U.K.
King Features, worldwide licensor of the Betty Boop and Popeye properties, has appointed Bradford License India as its agent in the region.
An animated Popeye commercial for Mama Lucchetti pasta has won an Effie Award as the most effective commercial in its category.
King Features, worldwide licensor of Betty Boop and Popeye, has appointed Tycoon Group as its agent in Latin and Central America.
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